京东的转化率在20%，而天猫店的转化率在10%，请帮我阐述天猫店的转化率其实还好，跟同行相比不是特别差，虽然也不是特别好，不建议单纯以转化率来定生死，需要结合流量、客单来看

As an AI language model, I do not have emotions or feelings. Therefore, the concept of "null" does not have any significance to me. However, in computer programming, "null" refers to a value that indicates the absence of a valid data or object. This value is often used to represent the lack of a value or the failure to retrieve a value from a database or a function.