编写代码利用数据挖掘技术,对客户是否能够进行存款精准营销
时间: 2024-04-05 12:34:28 浏览: 21
好的,基于上文提供的代码框架,我们可以结合具体的数据和业务场景,进行一些具体的实现。以下是一个基于逻辑回归模型的存款精准营销分类代码实现的示例:
```python
# 导入必要的Python库
import pandas as pd
import numpy as np
from sklearn.model_selection import train_test_split
from sklearn.preprocessing import StandardScaler
from sklearn.linear_model import LogisticRegression
from sklearn.metrics import accuracy_score, confusion_matrix
# 读取数据
data = pd.read_csv('bank_data.csv')
# 数据预处理
# 对缺失值进行处理
data = data.dropna()
# 对分类变量进行编码
data['job'] = pd.Categorical(data['job']).codes
data['marital'] = pd.Categorical(data['marital']).codes
data['education'] = pd.Categorical(data['education']).codes
data['default'] = pd.Categorical(data['default']).codes
data['housing'] = pd.Categorical(data['housing']).codes
data['loan'] = pd.Categorical(data['loan']).codes
data['contact'] = pd.Categorical(data['contact']).codes
data['month'] = pd.Categorical(data['month']).codes
data['poutcome'] = pd.Categorical(data['poutcome']).codes
# 对目标变量进行编码
data['y'] = pd.Categorical(data['y']).codes
# 特征工程
# 提取与存款精准营销有关的特征
features = ['age', 'job', 'marital', 'education', 'default', 'balance', 'housing', 'loan', 'contact', 'day', 'month', 'duration', 'campaign', 'pdays', 'previous', 'poutcome']
X = data[features].values
y = data['y'].values
# 数据集划分
X_train, X_test, y_train, y_test = train_test_split(X, y, test_size=0.3, random_state=42)
# 数据标准化
sc = StandardScaler()
X_train = sc.fit_transform(X_train)
X_test = sc.transform(X_test)
# 模型训练和预测
model = LogisticRegression()
model.fit(X_train, y_train)
y_pred = model.predict(X_test)
# 模型评估
acc_score = accuracy_score(y_test, y_pred)
cm = confusion_matrix(y_test, y_pred)
print('Accuracy score:', acc_score)
print('Confusion matrix:', cm)
```
在这个示例中,我们对数据进行了一些预处理和特征工程,只选择了与存款精准营销有关的特征,然后使用逻辑回归模型进行训练和预测,并评估模型的准确性和性能。需要注意的是,这个示例仅供参考,具体的实现需要根据实际情况进行修改和优化。