《学位论文-网站内容管理系统的搭建和营销》

With the rapid development of Internet technology, creating and modifying websites has become increasingly accessible. However, for beginners with website construction needs, the relevant concepts can be very confusing, as they do not have a foundation in the necessary technology and may end up taking many detours in the process of exploration. In reality, using a free and open-source Content Management System (CMS), with good scalability and robust code, makes building a website a relatively easy task. This study analyzes the current status and development trends of website construction on the Internet, focusing on a professional enterprise website construction case as a reference model. It explains the process of building a general corporate website and a professional portal website, as well as the basic marketing management methods. The goal is to allow beginners to quickly understand the basic process of general website construction and, through short-term learning, acquire the ability to independently build powerful enterprise websites and conduct meaningful website operations. This study also provides a detailed understanding of websites and the general software engineering development process. Keywords: Content Management System; CMS; Open Source; Website Construction; Internet Marketing.