"班尼路服饰品牌管理与提升对策研究"

In the document "Guangzhou Friendship Benny Road Apparel Brand Management and Enhancement Strategies Analysis", the current status of brand management of Benny Road apparel is analyzed from both a macro and micro perspective. It is emphasized that correct brand management strategies are crucial for gaining a competitive advantage in the market, influencing consumer shopping preferences, and better aligning with consumer groups. By utilizing the strategic analysis tool - SWOT analysis, the document delves deep into the current situation and future development of the enterprise. Additionally, it incorporates theories from marketing studies to identify the problems and reasons for the predicament in the brand management of Benny Road apparel. Drawing upon the relevant theories and case studies of brand management research by domestic and foreign scholars, the document focuses on five key aspects of brand management - brand positioning, brand planning, brand core values, brand communication, and brand extension to pinpoint deficiencies and propose corresponding improvement measures. The ultimate aim of this analysis is to provide insights for traditional apparel enterprises in China to prioritize brand management and learn from the experiences of Benny Road apparel. It is hoped that through this exploration, valuable lessons can be gleaned and applied in enhancing brand management practices, paving the way for sustained success in the fiercely competitive market landscape.