BEC词汇学习：关键短语与例句解析

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"该资源是针对BEC（Business English Certificate，商务英语证书）学习者的词汇资料，包含了丰富的例句帮助理解和记忆。网站可可英语提供了详细的词汇解释和相关的词汇类别，如形容词（adj）、副词（adv）、名词（n）、动词（v）等，还有非正式用语（inf）、复数形式（pl）和缩写（abbr）。" 在商务英语的学习中，掌握专业词汇至关重要。例如，"A股"（Ashare）指的是没有投票权的普通股份，这在公司治理结构中是一个关键概念。"abroad"一词表示在国外，可以用于描述商务旅行，如销售总监在国外出差的情况。它有同义词如"overseas"、"in foreign parts"和"out of the country"。 "absence"是指离开工作的时间或期间，比如会议中首席执行官的缺席可能会造成一些遗憾。其同义词包括"nonattendance"和"nonappearance"，指未出席或未露面的状态。"absent"则形容人不在场或缺勤，例如员工需要告知部门主管如果他们将长时间缺席。"absenteeism"指的是经常性缺勤，通常与工作场所的出勤率问题相关，如果员工积极性下降，旷工现象可能增加。 "absorb"这个动词有兼并或承担费用的意思，比如总部吸收了法国子公司的损失。与此相关的概念是"absorption costing"，这是一种定价方法，考虑了生产的所有成本，并将其包含在销售价格中，以确保全面覆盖成本。除此之外，学习者还可以通过这个资源接触到更多的商务英语词汇和它们的用法，如"integrate"（整合）、"losses"（损失）、"subsidiary"（子公司）、"motivation"（动机）等，这些词汇都是商务环境中常见的，掌握它们对于通过BEC考试和提升商务沟通能力极其有益。通过实例来学习这些词汇，可以帮助学习者更好地理解它们在实际语境中的应用，从而提高语言运用的准确性和流利度。

可可英语:www.kekenet.com

brand leader brand with the biggest market share 品

牌领导者

[例] IBM is the brand leader in the field of portable

computer.

brand loyalty (n.) customer desire to continue

buying the same brand 品牌忠诚度

[例] They managed to set up the brand loyalty of

their consumers.

break even (v.) balance costs and revenue, not make

a profit or a loss 收支平衡

[例] We just broke even last year.

breakeven point point at which revenue equals

costs 收支平衡点

breakthrough [ 5breik5Wru: ] (n.) an act of

overcoming or penetrating an obstacle or restriction

突破

[例] It is up to both of us to try our best to make a

breakthrough in the present negotiations.

brief [ bri:f ] (v.) to give concise preparatory

instructions, information, or advice to 简要介绍

[例] The CEO briefed his senior managers on the

project that is supposed to be the turning

point for the fate of the firm.

[同义词] abstract, synopsis, outline

bring forward (v.) make earlier 提前

[例] We brought the launch date forward to June

bring up (v.) mention, introduce 提出

[例] The chairman brought up the question of

holidays.

brochure [ brEu5FjuE ] (n.) publicity booklet giving

information about a product or service（宣传产品的）

小册子

[例] They asked for a brochure about our services.

[同义词] leaflet, pamphlet, booklet

broke[ brEuk ] (adj, inf) without/out of money 破产

的，一文不名的

[例] He was broke until he won the lottery.

[同义词] insolvent

broker [ 5brEukE ] (n.) person who buys and sells

shares/currency etc.经纪人

[例] That firm is acting as a broker.

[同义词] agent, middleman

brown goods(n) items such as television sets and

radios that are sold in cabinets made of wood or

similar materials 茶色电器

[例 ] There are bloody competitions on China’

brown goods market.

[反义词]white goods

b-school ( business school ) (n) a college or a

department of a university providing business

courses to students 商学院

[例] He graduated from a top-ten b-school in US.

budget[ 5bQdVit ] (n.) plan of forecast income and

expenditure 收支预算

[例

] Generally a functional budget is draw up for

each functional area within an organization.

bulk [ bQlk ]1. (n.) large quantity(of goods)大量

2.(adj.)大量的 We can offer you a discount for bulk

purchase.

bulk carrier (n) a ship designed to carry bulk goods

散货船

[例] Due to the on-going strike , our goods can

可可英语:www.kekenet.com

CAD(=Computer Aided Design) (n.) design and

drafting performed interactively on a computer 计算

机辅助设计

[例] Each student majoring in architecture should

learn CAD.

call [ kC:l ]1. (n.) visit, telephone call 访问，电话

[例] The salesman plans to make seven calls.

2. (v.) telephone 打电话

call on (v.) visit 拜访

[例] He will call on our major customers next

week.

campaign [ kAm5pein ] (n.) plan of action（商业）

活动

[例] advertising campaign

candidate [5kAndidit ] (n.) person who puts

himself/herself forward for a job 候选人，应聘者

[例 ] Several managers normally interview one

candidate because this increases the

likelihood of making a good choice.

[同义词] applicant

canteen [ kAn5ti:n ] (n.) factory restaurant 食堂

[例] All the employees of the company have their

lunch in the canteen.

canvass [ 5kAnvEs ] (v.) to go through (a region) or

go to (persons) to solicit votes or orders 游说,向…

拉选票或拉生意

[例] Please canvass your customers for orders.

capacity [

kE5pAsiti ] (n.) amount which can be

produced 生产能力

[例] We are working at full capacity.

capital [ 5kApitEl ] (n.) money, property and assets

used in a business（投入）资本

[例 ] One company can open just one capital

account in the bank according to the Chinese

regulation.

caption [ 5kApFEn ] (n.) short description under a

photograph or illustration 文字说明,字幕

[例] We have noted your letter of November 28

under the above caption.

[同义词] title

captive market (n) a situation where buyer’s have

no choice of goods or have to deal with only one

seller 垄断市场

[例] This firm is the only manufacture of CD

players in the country and gains a lot from such

captive market. [同义词] monopoly

capture[ 5kAptFE ] (v.) take 占有，夺取

[例] We captured 20% of the market.

career[ kE5riE ] (n.) job or profession for which one

is trained and which one intends to do throughout

one’s life 事业生涯

[例] People have to decide how important work

and career are to be in their life.

carrier (n) a person or business that transports goods

for commercial purposes 承运人

[例] Please arrange the carrier for delivering this

batch of goods.

[同义词]

haulier

carry on (v.) continue 坚持

[例] Your team can carry on that project from now

on.

case study (n.) a training technique based on solving

可可英语:www.kekenet.com

a case or problem facing an organization 案例分析

[例] In MBA study, we should learn how to make

good case study.

cash [ kAF ] 1. (n.) money in notes and coins 现金

[ 例 ] Carrying cash is very dangerous and

inconvenient for foreign travelers.

[同义词] money, currency

2. (v.) exchange a cheque for cash 兑现（支票）

cash crop (n) the produce grown by farmers who

intend to sell it rather than use it themselves 经济作

物

[例] Bananas are the pillar cash crop for this

tropic nation.

cash flow (n.) the pattern of income and expenditures,

as of a company or person, and the resulting

availability of cash 现金流转

[ 例 ] The cash flow of the bank’s counter is

calculated at day end.

cash ratio (n) the relationship between the mount of

money a bank holds in cash and the total amount it

holds in deposits and investments 现金比率

[例] In order to better deal with possible bank-rush,

banks should keep a reasonable cash ratio.

casual labour one that serves or appears at

irregular intervals, especially a temporary worker 临

时工人

[例] All work is done by casual labour.

catalogue [US catalog] a sales publication which

lists products and prices 产品目录

[例] When doing import trading, you should get to

know the exporter’s catalogue.

[

同义词] list, inventory

cater for (v.) service, deal with 供应

[例] We can only cater for 20 people; if there are

more, there won’t be enough space.

catering industry(n.) industry provide food to

customers 餐饮业

[例] Catering industry met depression for SARS in

Asia.

catch a cold to lose money in a business deal 亏本

[ 例 ] During that severe recession, many

shareholders caught a cold.

CBA (cost-benefit analysis)成本效益分析

certificate of origin (n) a document that shows

where goods were made 原产地证书

[例] The Customs required us to show a certificate

of origin for clearing the goods.

certified cheque (n) a cheque marked by the bank it

is drawn on as “good for payment” 保兑支票

[例] We only accept certified cheque.

[同义词] marked cheque

chain [ tFein ] (n.) number of shops belonging to

one company 连锁店

[例] The well famous retail company has built up at

least 200 chain stores in China.

chair[ tFZE ] (v.) to preside over as chairperson 主

持

[例] I chaired the executive committee.

[同义词] preside

challenger [ `tFAlIndVE(r) ] (n.) company which

enters a market where others are already established

挑战者

[例] New Asia Snack is a competitive challenger to

可可英语:www.kekenet.com

KFC.

channel [ 5tFAnl ] (n.) means by which goods pass

from one place to another（销售）渠道

[例 ] The main distribution channel is through

supermarkets.

charge [ 5tFAnl ] (n.) payment to be made for a

service 费用

[例] There is no service charge included in the bill

– it is at your discretion!

chart [ tFB:t ] (n.) diagram which displays

information visually 图表

[例] Please draw a chart on sales volume of this

month.

[同义词] diagram,graph

bar chart uses columns to show relative heights 直

方图

flow chart shows process from first to last step 流程

图

organization chart (n.) a chart which shows how a

job relates to other jobs and where it fits in the

overall 组织机构图

[例] Please give me an organization chart of that

company .

pie chart shows data in a circle cut up into segments

圆型图

checklist (n.) a list of items to be noted, checked, or

remembered 清单

[例] a checklist for shopping

checkout[ 5tFekaut ] (n.) place where goods are

paid for in a shop 结帐处

[例] Where is the checkout of the supermarket?

cheque [ tFek] (n.) [US

check] note ordering a bank

to pay money to the person/company whose name is

written on the cheque 支票

[例] You need to have the drawer endorsed first,

then go to the bank to encash the cheque.

chief [ tFi:f ] (adj.) most important 最重要的

[例] This is the chief problem.

CEO Chief Executive Officer 执行总裁

[例] Jack Welch , the former CEO of GE is the

No.1 CEO in the world.

CIF COST, INSURANCE AND FREIGHT 到岸价

格

circular [ 5sE:kjulE ] (n.) a copied leaflet which is

sent to people 传单，大量分发的广告页

[例] Have you seen the circular handed out in the

street?

[同义词] notice, advertisement

claim[ kleim ] 1. (n.) request for money 索赔

[ 例 ] We put in an insurance claim after the

accident.

2. (v.) ask for money 索赔

[例] We claimed $50,000 for the damaged car.

claimant [5kleImEnt] (n.) a party that makes a claim

（根据权利）提出要求者, 原告

classified advertisement (n)short ads in a newspaper

or magazine placed by people offering or asking for a

product or service, or who are offering or looking for

employment 分类广告

[例] I will place a classified ad for the coming

auction.

clear (v) 1.to dispose of goods 抛售

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