"2019世界产业营销趋势调查报告：制造商当今营销策略解析"

The 2019 Trends in Industrial Marketing report from GlobalSpec focuses on the current marketing strategies employed by manufacturers in the industrial sector. The survey conducted for this report highlights key trends and insights into how manufacturers are adapting to the changing landscape of industrial marketing. The survey respondents represent a diverse mix of industries within the manufacturing sector, providing a comprehensive view of the current state of industrial marketing. These respondents shed light on various marketing strategies being utilized, as well as the challenges and opportunities facing industrial marketers today. Some key highlights from the survey results include the increasing importance of content marketing, with 76% of respondents citing it as a key strategy for engaging with customers. In addition, social media continues to play a significant role in marketing efforts, with 68% of respondents using social platforms to reach their target audience. Other key takeaways from the report include the growing emphasis on data-driven marketing, as well as the importance of incorporating mobile and digital marketing tactics into overall marketing strategies. Additionally, the survey reveals a shift towards more personalized and targeted marketing approaches, with 63% of respondents leveraging customer data to tailor their marketing efforts. Overall, the 2019 Trends in Industrial Marketing report provides valuable insights into the evolving landscape of industrial marketing. Manufacturers are increasingly turning to content marketing, social media, and data-driven tactics to effectively reach and engage with their target audience. By embracing these trends and staying ahead of the curve, industrial marketers can position themselves for success in an ever-changing market environment.