"基于AHP的家庭购车决策模型研究"

Based on the analytic hierarchy process (AHP) a family car decision model is proposed to assist households in making informed decisions when purchasing a car. With the increasing living standards of people, many families are now considering buying a car. In the current car market, buyers can be classified into three categories: high-income families, ordinary families, and individuals purchasing cars for non-family use. Regardless of the category, families generally consider six main factors when buying a car: price, fuel consumption, comfort, personalized settings, safety, and power. This article provides an overview of the current development and issues of the AHP theory. It outlines the basic steps of using AHP to solve problems and gives a simple introduction to the mathematical principles of the key concepts in AHP, such as judgment matrix consistency. Furthermore, the AHP theory is applied to rank cars of the same category, aiming to select the most ideal car and make the purchase more rational and valuable. By quantifying consumer experiences and analyzing the problems faced by different households in the vast car market, this model helps families make informed decisions when purchasing a car. The goal is to provide a systematic approach to evaluate different factors and prioritize preferences, ultimately leading to a more satisfactory purchase decision. In conclusion, the AHP-based family car decision model offers a structured way for households to navigate the complex car market and make well-informed choices based on their specific needs and preferences. By utilizing quantitative analysis and considering various aspects of car buying, this model empowers families to make decisions that align with their priorities and goals.