数据分析入门佳作：《Head First Data Analysis》详解

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"《Head First Data Analysis》是一本由Michael Milton编写的极具价值的数据分析入门书籍。这本书以其直观、全面的指导方式，将复杂的数据分析理论转化为易于理解和实践的概念，使学习者能够在轻松愉快的氛围中掌握这一关键技能。作者以一种创新的教学方法，打破传统的教科书模式，让读者在解决实际问题的过程中逐渐掌握数据的力量。 Anthony Rose，Support Analytics公司的总裁，对这本书给予了高度评价，他认为《Head First Data Analysis》填补了市场上一本既深入浅出又系统化的数据处理教程的空白。书中通过日常生活中的例子，如咖啡店销售分析或如何用橡胶鸭子来解释统计概念，让读者理解数据在日常生活决策中的实际应用。作者不仅讲解了诸如图表和视觉辅助工具的基础知识，还引导读者运用Microsoft Excel和R等实用工具进行数据分析。 Eric Heilman，来自Georgetown Preparatory School的统计学教师，也对本书赞不绝口。他强调，面对大量数据时，《Head First Data Analysis》就像一位耐心的导师，帮助读者建立起强大的数据分析能力，无论是处理大规模数据还是日常小规模决策，都能通过系统的分析方法提升决策质量。《Head First Data Analysis》是一本适合所有层次读者的宝典，它不仅仅是一本教科书，更是一部数据分析师的成长手册，通过实践和趣味性的学习路径，激发读者对数据分析的兴趣，从而在实际工作中发挥数据驱动的决策力量。无论是初学者还是经验丰富的专业人士，都能从中受益匪浅，提升他们的数据洞察力和问题解决能力。"

table of contents

xiv

Gimme some skin… 140

When do we start making new phone skins? 141

PodPhone doesn’t want you to predict their next move 142

Here’s everything we know 143

ElectroSkinny’s analysis does fit the data 144

ElectroSkinny obtained this confidential strategy memo 145

Variables can be negatively or positively linked 146

Causes in the real world are networked, not linear 149

Hypothesize PodPhone’s options 150

You have what you need to run a hypothesis test 151

Falsification is the heart of hypothesis testing 152

Diagnosticity helps you find the hypothesis with the least disconfirmation 160

You can’t rule out all the hypotheses, but you can say which is strongest 163

You just got a picture message… 164

It’s a launch! 167

Say it ain’t so

hypothesis testing

The world can be tricky to explain.

And it can be fiendishly difficult when you have to deal with complex,

heterogeneous data to anticipate future events. This is why analysts don’t just

take the obvious explanations and assume them to be true: the careful reasoning

of data analysis enables you to meticulously evaluate a bunch of options so that

you can incorporate all the information you have into your models. You’re about to

learn about falsification, an unintuitive but powerful way to do just that.

Download at Boykma.Com

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数据分析入门佳作：《Head First Data Analysis》详解

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