中小企业电子商务应用模式分析及发展策略

however, they face tremendous survival pressure. E-commerce has brought rare opportunities to SMEs, so SMEs need to rely on e-commerce for their own development. The application model is an important issue that enterprises face when conducting e-commerce. There are many proposed application models to solve the problems of e-commerce application in enterprises, but these are not completely targeted at SMEs. SMEs need to choose according to actual situation. This paper first briefly describes the position and vitality of SMEs, the support of e-commerce for SMEs; then focuses on the definition of SMEs, several common application models of e-commerce; then lists the selection factors and classification standards of application models; then proposes e-commerce application models and implementation strategies that are in line with the actual situation of SMEs; finally, the paper summarizes the application models of e-commerce for SMEs and points out the shortcomings and innovations of the application models.各种电子商务应用模式都有其自身的优点与发展，中小企业只有选择合适的应用模式，通过各方面不断的完善，才能经受市场的考验。总的来说，中小企业必须大力发展电子商务，选择合适的应用模式，让电子商务水平能上一个新的台阶。Keywords: SMEs; e-commerce; application model.