"物流需求分析与预测：方法与实践"

第二章物流需求分析.pptx; and第二章物流需求预测.pptx are comprehensive presentations that cover various aspects of logistics demand analysis and prediction. These chapters delve into the importance, characteristics, content, and process of logistics demand prediction. It includes an overview of the commonly used qualitative and quantitative prediction methods, as well as macro and micro-level logistics demand prediction. The first section provides an overview of logistics demand prediction, emphasizing the significance of demand analysis and the role it plays in logistics operations. It also outlines the unique characteristics and the content of logistics demand prediction, along with the process involved in forecasting logistics needs. The second section introduces the commonly used prediction methods, including qualitative and quantitative approaches. These methods are essential for predicting and forecasting logistics demand accurately and effectively. The third and fourth sections focus on macro and micro-level logistics demand prediction, highlighting the differences and specific considerations involved in predicting demand at different scales. It also discusses the various challenges and issues that arise in logistics demand prediction and offers potential solutions to address them. The presentations cover the fundamental concepts of logistics demand, emphasizing the need to understand both the quantity and structure of demand. It also emphasizes the significance of analyzing both the actual and potential demand, acknowledging the importance of capturing latent demand in the market. Overall, these presentations provide a comprehensive overview of logistics demand analysis and prediction, equipping the audience with the knowledge and tools necessary to effectively forecast and meet the ever-changing demands of the logistics industry.