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products and services and to gain exposure within their vertical by developing and using vertical portals (e.g.
using content management, campaign management and Web analytics tools together). Classic examples of
vertical portals are Lufthansa.com which focuses only on air travel, ticketing, self-service and related information
to air travel, homedepot.com only on home improvement products and services, etc. Most of the times, vertical
portals offer information and services customized to niche audiences about a particular area of interest. These are
the sites that provide a gateway to information related to a particular industry, such as, insurance, automobiles,
citizen services, etc.
There are innumerable possibilities for establishing special vertical portals on the market. The numerous solutions
can be divided into two major groups that partially overlap:
1. Corporate Portals: Provide personalized access to selected information of a specific company. This is
also known as "
brochureware site", which is an externally facing site that acts as an organization's
presence on the World Wide Web.
2. Commerce Portals: Support business-to-business (B2B) and business-to-consumer (B2C) e-commerce
Intranet portals are portals developed and maintained for use by members of the intranet or the enterprise
network. In today’s demanding business enterprise, the key to productivity of the employees depends on access
to timely information and resources. The most common implementation of enterprise portals focus on providing
employees with this information on a regularly updated manner along with document management system,
availability of applications on demand, online training courses and Web casts etc along with communication in the
form of emails, instant messaging, web meetings etc.
Enterprise portals have become one of the hottest new technologies of the Internet. Initially called intranet
portals - enterprise portals existing for the benefit of the company’s own employees, this set of technologies has
developed to assist and provide access to a company’s business partners (suppliers, customers, agents, vendors
etc) as well. As opposed to public web portals, enterprise portals aim at providing a virtual workplace for each
individual using them - executives, employees, suppliers, customers, third-party service providers. Rather than
offering access to consumer goods, services, and information, enterprise portals are designed to give each
individual using them access to all of the information, business applications, and services needed to perform their
jobs.
More advanced enterprise portal solutions provide access via mobile devices, such as cell phones, PDA’s, palm
tops, smart phones etc. facilitating on the road work, decision making, and business processes.
Marketplace Portals exist to support the business-to-business (B2B) and business-to-customer (B2C) e-
commerce, e.g. customer service (CSR) portals.
Major functionalities of marketplace portals:
1. Software support for e-commerce transactions
2. Ability to find and access rich information about the products on sale
3. Ability to participate in discussion groups with other vendors and buyers
Then there are other types of Web portals and sites like Knowledge Management (KM) portals, community
portals, News portals, business intelligence portals, federated portals, departmental portals, etc, which can offer
personalized experience or not.
These days, as the end user’s machines are getting smarter and faster, networks getting speedier and users more
informed and demanding, there is a growing need to make Web sites look more like desktop applications. That
means, rich interfaces, aggregated information on demand and securely, faster page loads and around the clock
access with quick application rollout. WebSphere Portal Server, as a platform is engineered to satisfy these needs
of the hour.