iPhone用户体验设计指南：草图与原型制作

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《设计iPhone用户体验：用户中心的草图与原型制作方法》是一本深入探讨iOS应用程序用户界面设计的专业书籍，作者苏珊娜·金斯堡采用用户为中心的设计方法，详细解析了如何在iPhone客户端开发过程中构建出色的用户体验。这本书不仅提供了高清PDF版本，而且强调了在设计过程中对于用户需求、交互流程和视觉呈现的重视。本书的核心内容涵盖了以下几个关键知识点： 1. **用户中心设计**：作者强调用户体验设计必须以人为本，即在设计过程中始终围绕用户的需求和行为进行思考。这包括理解用户需求的层次，比如功能需求、情感需求和期望，以及如何通过设计满足这些需求。 2. **草图与原型制作**：书中介绍了如何通过草图作为初步设计工具，帮助设计师快速构思和迭代产品原型。用户中心的方法意味着草图不仅是视觉表达，更是与潜在用户交流和验证设计想法的重要手段。 3. **iPhone特性和UI元素**：针对iPhone特有的操作系统（iOS）特性，如触摸交互、滑动、分页和手势操作，书中会详细介绍如何有效地整合这些元素，提升用户的操作流畅度和满意度。 4. **设计原则与最佳实践**：包括但不限于清晰性、一致性、反馈机制、可用性、空间和布局等方面，这些都是构建优秀用户界面不可或缺的原则。作者可能会提供一系列实用的设计指南和案例分析，帮助读者理解和应用。 5. **版权和免责声明**：尽管本书内容翔实，但出版社明确声明，书中提及的一些制造商或卖家的商标仅用于区分产品，并不构成任何商标授权。同时，作者和出版社不承担因使用书中的信息或程序而产生的任何责任，也不对间接或附带损失负责。《设计iPhone用户体验》是一本适合iOS开发者、设计师和产品经理的参考书籍，它提供了实用的技巧和策略，帮助读者在设计过程中创造出令人愉悦且易于使用的iPhone应用程序。通过阅读这本书，读者可以提升自己的设计技能，确保所开发的应用不仅功能强大，而且拥有出色的用户体验。

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PREFACE xv

Preface

With over 200,000 apps in the App Store, it has become increasingly challeng-

ing for app designers and developers to dierentiate their apps. e days are long

gone when it was possible to crank out an app over the weekend and rene it aer

receiving a few not-so-attering user reviews. Users now have choices—lots of

them. If your app is dicult to use or doesn’t meet their needs, nding another

one is just a tap away.

To il lustrate, consider t he ever-grow ing eld of Twit ter clients. ere are hund red s

of variations in the App Store, but only a handful stand out from the pack (such

as Tweetie and Twitteric). For most apps, it boils down to one thing: the user

experience. e same is true for countless other categories within the App Store;

well-designed apps are more likely to attract and retain users. Of course there are

other critical aspects of iPhone app development: the coding, the marketing, the

customer support. All of the elements must come together.

Designing the iPhone User Experience will help you tackle the user experience part

of the iPhone challenge. ree key themes will be reinforced throughout the book:

know thy user, the design life cycle, and attention to detail.

Know Thy User

Millions of people depend on iPhone apps to get them to work, nd their next

meal, and stay in touch with family and friends. Professionals of all kinds also

rely on iPhone apps: Doctors look up drug interactions; photographers ne-tune

lighting; cyclists nd the best routes. To truly understand how apps can t into

their lives, designers and developers must learn how users do things today, what’s

important to them, and what needs have not been met. FIGURES P.1–P.5 illustrate

contextual observations from eld interviews, an eective way to uncover user

needs. Part Two, “Dening Your iPhone App,” will introduce a variety of user

research methods.

Download from www.wowebook.com

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xviii PREFACE

Audience for This Book

is book is intended for anyone who wants to improve an existing iPhone app or

create a new app.

Individuals new to the iPhone should start with Part One, “iPhone Application

and Device Overview.” is section of the book introduces important aspects of

the iPhone and Apple’s iPhone Human Interface Guidelines (known as the “HIG”).

Although the overview will be helpful, you should download the iPhone HIG and

read through it at least once so you can familiarize yourself with the terms, con-

cepts, and design principles.

If you are already familiar with the iPhone’s capa-

bilities and the HIG, feel free to skip ahead to Parts Two, ree, and Four, which

jump into product denition, prototyping, and usability testing.

To learn how t he book may benet you r speci c role , read the fol lowing

highlights:

• Entrepreneurs

Many iPhone entrepreneurs wear more than one hat: developer, designer,

product manager, and more! ese individuals will appreciate the “guer-

rilla” user research methods outlined in the book. ey will also enjoy read-

ing the case studies, which show how companies big and small approach

user-centered design. As their companies grow, entrepreneurs can use this

book to help build their own user experience team of iPhone designers and

researchers.

• Developers

Developers who are new to user-centered design will learn how to bring

users into their process, from up-front research to iterative design and

usability testing. ey may use this knowledge to run their own studies or

to improve collaboration with designers and user researchers (e.g., internal

or outsourced teams). Developers will also appreciate the best practices

included throughout the book, particularly those outlined in Part Four,

“Rening Your iPhone App.”

• User experience professionals

Designers, researchers, and other user experience (UX) professionals will

learn how to adapt a variety of user-centered design methods for the iPhone

(e.g., how to prototype and test location-based apps). ese individuals

may be inspired by the range of sketching and prototyping examples in

1. iPhone Dev Center, iPhone Human Interface Guidelines, http://developer.apple.com/iphone/library/

documentation/UserExperience/Conceptual/MobileHIG/Introduction/Introduction.html#//apple_ref/

doc/uid/TP40006556-CH1-SW1.

Download from www.wowebook.com

ptg

Part ree, “Developing Your App Concept.” e best practices outlined in

Chapter 9, “User Interface Design,” will also be a valuable resource, particu-

larly in the later design stages.

• Product managers

Product managers who work with iPhone designers and developers will

nd the book valuable on a number of levels. First, product managers may

want to participate in up-front user research and usability studies, so it

will be helpful for them to learn more about user-centered design methods.

Second, product managers may want to understand the rationale behind

certain app ow and user interface decisions. References to the HIG and

usability principles will provide a common vocabulary and improve team

collaboration.

• QA and customer care

Quality assurance (QA) and customer care team members can also benet

from this book. Understanding iPhone task ows and usability issues will

help QA folks create test plans and customer care folks create support docu-

mentation. Additionally, these individuals may participate in team brain-

storming and design review sessions. Having an understanding of the HIG

and other iPhone best practices will help them contribute to these sessions.

Definitions

Before we delve into the book details, let’s quickly review some design terminol-

ogy. User experience design and user-centered design are most synonymous with

the book’s overarching goals:

• User experience design

According to Donald Norman, “User experience design [abbreviated to UX

or UE] deals with all aspects of the user’s interaction with the product: how

it’s perceived, learned, and used.”

In the case of the iPhone, these “aspects”

can include everything from the interaction and visual design to the app’s

performance.

• User-centered design

User-centered design (UCD) gives extensive attention to the needs, wants,

and limitations of users at each stage of the design process. is book

includes many user-centered design methods, but it’s not exclusively dedi-

cated to UCD.

2. Donald Norman, e Invisible Computer: Why Good Products Can Fail, the Personal Computer Is So

Complex, and Information Appliances Are the Solution (MIT Press, 1999).

PREFACE xix

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