Facebook应用开发实战：Cookbook第1版

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"Facebook Cookbook(第1版)" 是一本由 Jay Goldman 编写的关于构建Facebook应用程序的指南，书中涵盖了从应用设计、开发到营销的全方位策略。这本书利用Facebook的新Profile设计，提供了实用的构建可扩展应用的方法，并给出了在竞争激烈的市场中成功推广应用的策略。在本书中，读者将了解到： 1. **Facebook平台介绍**：了解Facebook平台的基础知识，包括其核心功能和开发工具，为构建Facebook应用奠定基础。 2. **创新与策略**：探讨如何生成创新应用的想法并制定有效策略，确保你的应用能在众多应用中脱颖而出。 3. **Hello World**：通过一个简单的示例，让开发者快速入门，理解Facebook应用的基本结构和工作方式。 4. **架构与设计**：讨论如何设计高效且可扩展的应用架构，以适应不断增长的用户需求。 5. **环境设置**：指导读者配置开发环境，包括安装必要的软件和设置，以便开始编写代码。 6. **Facebook标记语言（FBML）**：详细解释FBML，它是Facebook特定的标记语言，用于创建和定制Facebook应用的界面。 7. **Facebook JavaScript（FBJS）**：介绍FBJS，它是一种特殊的JavaScript库，用于增强Facebook应用的交互性和动态性。 8. **Facebook查询语言（FQL）**：学习FQL，一种专门用于查询Facebook社交图谱的SQL-like语言，有助于获取和处理用户数据。 9. **Facebook API**：深入解析Facebook API，它是开发人员与Facebook平台交互的主要接口，用于实现各种功能，如获取用户信息、发布内容等。 10. **应用营销**：提供营销策略和技巧，帮助你有效地推广你的应用，增加用户基数和活跃度。此外，O'Reilly出版社还提供了其他相关的技术书籍，如FBML Essentials、PHP Cookbook、JavaScript: The Good Parts和PHP Pocket Reference等，这些资源可以作为Facebook开发者进一步提升技能的补充。访问oreilly.com，你可以找到更多O'Reilly出版的图书、新闻、事件、文章、博客、样章和代码示例。O'Reilly Media还举办各种会议，将创新者聚集在一起，推动技术进步。Safari Bookshelf在线参考图书馆为程序员和IT专业人员提供了超过1000本书的搜索和阅读服务，订阅者可以迅速找到问题的答案。 "Facebook Cookbook(第1版)" 是Facebook开发者和想要进入这个领域的专业人士的重要参考资料，它不仅教你如何编写应用，还教你如何在Facebook的环境中取得成功。

10.7 Work the Integration Points 381

10.8 Continuous Improvement Through A/B Testing 381

10.9 The Great Apps Program 382

10.10 Application Verification Program 383

Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 385

xiv | Table of Contents

Contributors

The following people contributed recipes to this book:

Jayant Agarwalla: Recipe 2.4, The Winning Formula for Facebook

There aren’t many people in the world who can claim to have a winning formula

for building Facebook applications. Jayant is one of those very, very few. I had the

pleasure of interviewing him on stage at the ICE08 conference, and I can honestly

say that I’ve never met anyone with a deeper understanding of what it means to

build a successful Facebook app. And he should know! At 21 years old, Jayant,

who comes from Kolkata, India, is the cofounder of http://scrabulous.com and the

Scrabulous application on Facebook (now called Wordscraper). He’s currently the

VP of business development and marketing for Scrabulous.

Will Pate: Recipe 2.21, Community Gardening

When I set out to find someone who could write eloquently about some good

community gardening strategies, my list had exactly one person on it: Will Pate.

From starting the Infinity BBS when he was still in high school, through cofounding

Raincity Studios in Vancouver, to being the community manager for Flock, co-

hosting commandN, and in his current role as community manager for VenCorps,

Will has demonstrated an unparalleled understanding of how to grow a vibrant

community. You can find him at http://www.willpate.org.

Alistair Morton: Recipe 2.22, Finding Inspiration

Al is one of the most talented designers I’ve ever met, and certainly the tallest.

We’ve collaborated on a few projects, which has given me the opportunity to notice

that even his on-the-phone doodles are individually perfect works of art. I asked

him to contribute a recipe that’s a little outside the regular scope you might have

come to expect, and to shine some light on where he finds inspiration for his cre-

ative endeavors. You can find him at http://www.peapod.ca.

Rajat Agarwalla: Recipe 4.4, Scalability

I’ve never met Rajat, but I have had the pleasure of sharing a stage with his brother,

Jayant. You might not recognize their personal names, but you’ve almost certainly

lost hours and hours of your life to their creation: Scrabulous. Few Facebook de-

velopers have dealt with the scaling issues that they have! The brothers hail from

Kolkata, India, and are cofounders of http://scrabulous.com and the Scrabulous

application on Facebook (now Wordscraper). Rajat is the CEO and chief software

architect.

Mark Slee: Recipe 4.6, Cross-Language Development with Thrift

I’ve only had the honor of meeting a handful of Facebook’s development team

members, which fortunately included Mark. I saw Mark present at the FSOSS07

conference on Thrift and immediately cornered him to contribute a recipe. He’s

one of the original authors of Thrift and is a product manager at Facebook. Prior

to that, Mark was a member of the engineering team, focused on systems infra-

structure, mobile applications, and general site development. He holds degrees in

computer science and mathematics from Stanford University, and spends the better

part of his spare time listening to and producing electronic music.

Ilya Grigorik: Recipe 4.8, Advanced Caching with Nginx and memcached

Every now and then, you run into a person who is so much smarter than you that

you’re really just dumbfounded. Ilya is one of those people. He’s the founder and

CTO of AideRSS (http://www.aiderss.com), an RSS filtering service designed to help

you find and read what matters. In his downtime, he maintains a popular blog

(http://www.igvita.com) where he talks about Ruby, Ruby on Rails, and best prac-

tices of scalable web architectures. The scope of his recipe is probably beyond all

but the most advanced readers, though I encourage you to consider it in your

architecture if you’re planning an app that really needs to scale.

James Walker: Recipe 4.10, Integrating Drupal and Facebook

Since some of you will be experienced PHP developers, there’s a good chance that

you’ve played around with Drupal or even built some sites on it. What you may

not know is that you can save yourself a lot of time and energy by building your

Facebook app on it! James, known to his loyal followers as Walkah, is a High Priest

in the religion of Drupal. He’s also a father, a geek, a drummer, a (former) hockey

goalie, a music nerd, a free software advocate, a beer drinker, a thinker, a Cancer,

a flirt, a closet singer, a dork, a hugger, a clown, and alive. James and I have shared

many conversations in which the answer ended up being “Drupal,” so I was thrilled

when the conversation about him contributing to this book started with “Drupal”

and ended with “Yes.” You can find him at http://walkah.net/ and at http://lullabot

.com, where he’s the director of education.

Daniel Burka: Recipe 4.13, Facebook’s Global User Interface

Daniel is one of the friendliest people I’ve ever met. Maybe it’s because he’s a fellow

Canadian, but it’s always such a pleasure to run into each other and catch up. You

may not recognize his name, but you know his work: Daniel is a partner at

Silverorange and the design director at Digg, as well as a cofounder of Pownce. You

can find him at http://deltatangobravo.com.

Jason DeFillippo: Recipe 5.4, Starting Out in PHP

Many of you will be new to the world of programming or won’t be overly familiar

with PHP. I asked my good friend Jason DeFillippo to contribute a recipe on a

simple but effective beginner PHP tip, which he happily did. Jason has been

xvi | Contributors

building websites professionally since 1994, working for companies such as Epson,

Paramount, Technorati, and 8020 Publishing. He specializes in social media and

blogging and is the cofounder and CTO of the Metblogs global network. Jason’s

blog can be found at http://jpdefillippo.com, and his awesome photos can be ogled

at http://aphotoaday.com.

Martin Kuplens-Ewart: Recipe 6.5, Web Standards

Martin was a member of our team at Radiant Core and now consults on frontend

development for Zerofootprint. He’s a brilliant web designer and writes better

HTML than almost anyone I’ve ever met, which makes him perfectly qualified to

contribute a recipe about why web standards are important, even on Facebook.

Martin has helped major groups and brands, including Microsoft, Mozilla,

Toronto’s Hospital for Sick Children, UNESCO, YMCA, and Zerofootprint,

understand how to embrace web technologies and online community as part of

their core business, and he has developed online solutions for these and other major

organizations. He is an expert in the development of web applications using

standards-compliant methodologies and is a 10-time judge of the Web Marketing

Association WebAwards. Martin’s consulting services can be found at http://www

.apolitic.com.

Pete Forde with Rowan Hick: Recipe 8.5, Advanced Relational Database Table

Optimization

Pete Forde is a cofounder of Unspace Interactive, one of the world’s best Ruby on

Rails consulting firms. He’s also an amazing photographer, a charismatic leader of

the tech community in Toronto, founder of our Rails Pub Night, and a

co-organizer of the Ruby Fringe Conference. I asked Pete to contribute a recipe

about optimizing database performance and got more than I could have hoped for

when he dragged Rowan along for the ride. You can find Pete at http://www.unspace

.ca or on Flickr at http://flickr.com/photos/leftist. Rowan is at http://www.rowanhick

.com.

Alain Chesnais: Recipe 10.1, Attracting Users Through Facebook Ads

Alain is the vice president of product development for View 22, makers of the

SceneCaster application. Their Facebook application, a portal into the world of

SceneCaster, has quickly attracted over a million users. Alain has previously

worked at Alias|Wavefront, ATI, Tucows, and TrueSpectra, and has forgotten

more about the world of 3D than you or I will ever know.

Jeffrey Tseng: Recipe 10.6, Measuring Your Success

I was completely blown away when Albert Lai, Kontagent’s CEO and an old friend

of mine, showed me their demo. Albert’s a very successful serial entrepreneur and

has another great startup on his hands, cofounded with his CTO, Jeffrey Tseng.

Kontagent is focused on providing next-generation social analytics tools for de-

velopers, and Jeffrey is well-suited to his roll, having previously been the founder

of a startup that provided consulting services for wireless sensor networks. You

can find them at http://www.kontagent.com.

Contributors | xvii

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