人工智能营销：理解与应用

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"《人工智能营销与预测消费者选择——2017》是一本深入探讨人工智能在市场营销领域应用的实用指南。随着人工智能（AI）成为热门话题，尤其是在那些含有"人工智能"关键词的书籍中，这个领域的重要性日益凸显。尽管对于AI的定义尚无统一共识，但作者通过引用Alphabet（前身为Google）员工的回答，强调了了解这一技术的必要性，因为它对营销策略制定者来说至关重要。在第一章，作者提出一个工作定义：AI与机器学习密切相关，尽管并非完全相同，但两者在很大程度上重叠。机器学习，作为AI的一个核心分支，其含义也因人而异，如同关于巴纳姆的象Jumbo高度的不同版本。文章指出，即使采用较狭义的理解，机器学习也已存在几十年，它在幕后默默解决问题，对许多无法想象的任务提供了可能。作者以客观、易懂的方式介绍了一系列复杂的市场预测方法，避免了过度夸大人工智能的作用。书中深入剖析了各种分析技术，包括回归和聚类等高级机器学习方法，这些方法在计算机出现之前就已广泛应用。书评家们赞赏此书的实用性，如Peter Goldstein提到，它提供了丰富的实践智慧，既适合新手入门，也能提醒经验丰富的分析师重新审视最佳实践，同时幽默的语言使其易于消化。 Dr. Richard McCullough则高度评价这本书，称其对既有技术进行了清晰阐述，无论对初学者还是专业人士都是宝贵的资源。《人工智能营销与预测消费者选择》是一本帮助读者理解和掌握AI在营销领域实际应用的实用工具，为应对日益复杂的问题提供关键指导。"

To my wife Debra and my mother Lydia

Artiﬁcial Intelligence Marketing and Predicting Consumer Choice

 Fine tuning your product offerings in the best way.

 Getting the best message conveying the benets of your ne product or

service.

 Or perhaps just selling much, much more of the goods or services you

have.

Which of these strategies would you follow? Would you…

 Ask people directly what they really want?

 Look at what people have been choosing and try to gure out what they

would buy next?

 Try to build a model that explains self-reported attitudes and behaviours

in relation to buying or buying intent?

 Do an experiment, like a scientic experiment, to get to an answer?

 Put your trust in a theoretical model that sounds attractive?

 Talk to a few likely customers?

 Look at social media for clues?

 Throw darts or trust the faint rumblings in your gut?

All of these and more have been tried. Our goal is to give you the best

approaches for predicting consumer choices in different situations – and to

tell you which ones to avoid at all costs.

So is this a book about predictive analytics?

The short, but infuriating, answer is yes – but no. Using data to gure out

what people will choose is the human side of advanced analytics. There are

many other analytical approaches that keep tabs on what is happening in

sales or transactions, or that aim to predict events not involving decisions,

such as disease progression or mechanical failures, or that predict the likely

outcomes of sporting events – and indeed that try to predict the outcomes

of many other events and processes.

We will be discussing the parts of the eld that concentrate on understand-

ing the choices that people make, whether these are in buying a product or

service, enrolling in a programme or school, subscribing to a service, choos-

ing something on a web page, donating to a charity or volunteering their

time. We also provide guidance on which methods work extremely well in

the right situations and those that do not offer good guidance.

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人工智能营销：理解与应用

Artificial Intelligence Marketing and Predicting Consumer Choice An 无水印原版pdf

Artificial Intelligence Marketing and Predicting Consumer Choice

人工智能算法和天线设计相结合的视频课程、经典论文、以及教材推荐

Airbnb 纽约订单数据可视化

请给出可以代表人机混合智能图片的链接

Can you tell me some high-quality forums or blogs about artificial intelligence, and attach specific websites or access methods

推荐一些有关AI的书籍

string1 = “Artificial Intelligence”, string2 = “Artificial Intelligence”,判断它们的id是否相同？

aigc 是 AI-Generated Content ，你为什么说是 Artificial Intelligence Game Competition ？

artificial intelligence and lisp

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