"抖音营销策略问题与对策分析：应对重复广告、内容匮乏及售假挑战"

With the prevalence of mass entertainment in today's society, people are constantly seeking ways to make their lives more entertaining. Douyin, a music short video application targeting the younger demographic, has gained a large following due to its excellent business promotion, marketing strategies, and video production technology. Despite being a standout among its competitors, Douyin still faces challenges such as excessive advertisements, lack of diversity in content, and the presence of counterfeit products being sold by businesses. In order to address these issues and help Douyin continue to thrive in the competitive landscape of short video platforms, I have proposed several solutions. By implementing these strategies, Douyin can further solidify its position as a leader in the industry and continue to attract and retain users. Keywords: Douyin, marketing strategy, countermeasures.