ASP.NET电子商务开发实战指南

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"ASP.NET电子商务开发实战 - 一本由Cristian Darie和Karli Watson编写的书籍，旨在帮助初学者到专业人士的进阶教程。本书涵盖了ASP.NET平台上的电子商务网站开发核心概念和技术。" 在ASP.NET电子商务开发实战这本书中，作者深入浅出地介绍了使用C#语言构建电子商务网站所需的关键技术和实践。以下是该书可能涵盖的一些核心知识点： 1. ASP.NET基础：介绍ASP.NET框架的基本概念，包括Web Forms、MVC模式和ASP.NET Core，以及它们在电子商务应用中的适用场景。 2. .NET Framework和C#编程：讲解C#语言的基础语法和面向对象编程特性，如类、接口、继承和多态，以及如何利用这些特性来构建可扩展的电子商务系统。 3. 数据库设计与管理：探讨关系型数据库（如SQL Server）在电子商务中的应用，包括数据库设计原则、数据模型、事务处理和性能优化。 4. ADO.NET和Entity Framework：介绍如何使用ADO.NET进行数据库交互，以及Entity Framework作为ORM（对象关系映射）工具在简化数据访问层中的作用。 5. Web应用程序架构：讨论MVC模式在构建电子商务网站中的优势，包括控制器、视图和模型的职责划分，以及路由和依赖注入等概念。 6. 用户认证与授权：讲解ASP.NET的身份验证和授权机制，如Forms Authentication和角色管理，确保用户安全访问和管理电子商务网站。 7. 购物车与订单处理：详细阐述购物车功能的实现，包括添加、删除商品，计算总价，以及订单创建、支付和确认过程。 8. 支付网关集成：介绍如何与第三方支付服务（如PayPal、Stripe）集成，处理在线支付流程。 9. 安全性与性能优化：讨论电子商务网站的安全威胁，如SQL注入、XSS攻击，以及如何通过代码审查、加密和负载均衡来提高系统性能和稳定性。 10. 静态内容与缓存管理：讲解如何使用ASP.NET内置的缓存机制，提高页面加载速度，降低服务器压力。 11. 移动设备支持：探讨响应式设计和移动优化，确保电子商务网站在不同设备上提供良好用户体验。 12. 测试与部署：介绍单元测试、集成测试的方法，以及如何将应用程序部署到云环境（如Azure）。 13. 持续集成与版本控制：讲解持续集成的重要性，以及使用Git等版本控制系统来协同开发和维护项目。这本全面的指南不仅教授技术知识，还强调了实际项目开发中的最佳实践和问题解决技巧，适合想要在ASP.NET平台上构建专业电子商务网站的开发者学习。

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About the Technical Reviewer

■ANDREI RINEA is a senior .NET developer reaching into the architect league. He works mainly in

the web development arena, but his area of expertise goes beyond that. Coming from a desktop

application development background, Andrei was able to easily understand the ASP.NET

paradigm, and in the end settled on MVC architectures such as Microsoft ASP.NET MVC. Andrei

enjoys feedback from readers and is always glad to help you on any questions you may have

regarding this book’s code. He can be reached via andrei@rinea.ro or at his own site at http://

andrei.rinea.ro.

xxi

Introduction

Welcome to Beginning ASP.NET E-Commerce in C#: From Novice to Professional!

This book is a practical, step-by-step ASP.NET and SQL Server tutorial that teaches you

real-world development practices. Guiding you through every step of the design and build process,

this tutorial will teach you how to create high-quality, full-featured, extensible e-commerce

web sites.

Over the course of the book, you will develop the necessary skills to get your business up on

the Web and available to a worldwide audience. In each chapter, you will implement and test

new features of your e-commerce web site, and you will learn the theoretical foundations required

to understand the implementation details. The features are presented in increasing complexity

as you advance throughout the book, so that your journey will be as pleasant and painless as

possible. By the end of the book, you’ll understand the concepts and have the knowledge to

create your own powerful web sites.

Owners of previous editions of this book will find that a large part of it has been rewritten

and many features have been added, as a result of the developments in the web development

scene, and as a result of the extensive feedback we’ve received from the readers of the previous

editions. Now you’ll find the book teaches you how to implement search engine optimization,

how to implement product attributes, how to use SQL Server’s full-text searching, and many

other exciting features.

The case study in this book is presented in three phases of development. The first phase

focuses on getting the site up and running as quickly as possible, and at a low cost. Although not

yet full-featured, at the conclusion of this phase your site will have a fully functional, searchable

product catalog, and will be capable of accepting PayPal payments, enabling you to begin gener-

ating revenue immediately.

Phase 2 concentrates on increasing revenue by improving the shopping experience. In this

phase, you’ll learn how to encourage customers to buy more by implementing a dynamic product

recommendation mechanism. You’ll also implement your own custom shopping cart, replacing

that provided by PayPal.

In the third phase, we’ll show you how to increase your profit margins by reducing costs

through automating and streamlining order processing and administration, and by handling

credit card transactions yourself. You’ll also learn how to integrate external functionality through

web services (with a practical example of integrating Amazon.com products in your site), and

improve your customer’s shopping experience by adding product review functionality.

We hope you’ll enjoy reading our book, and that you’ll find it useful and relevant to your

development projects!

Who This Book Is For

This book is aimed at developers looking for a tutorial approach to building a full e-commerce

web site from design to deployment. The book teaches most of the necessary concepts and

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■INTRODUCTION

guides you through all the implementation steps, but it assumes that you have some basic

knowledge of building web sites with ASP.NET and SQL Server. To get this basic knowledge, we

recommend one of these books:

• Beginning ASP.NET 3.5 in C# 2008: From Novice to Professional, Second Edition, by

Matthew MacDonald (Apress, 2007)

• Build Your Own ASP.NET 3.5 Website Using C# & VB, Third Edition, by Cristian Darie

(Sitepoint, 2008)

How This Book Is Structured

This book is divided into three parts consisting of 22 chapters. We cover a wide variety of topics,

showing you how to

• Build a product catalog that can be browsed and searched

• Design relational databases, and write SQL Server queries and stored procedures

• Use the SQL Server full-text search feature to implement product searching

• Implement search engine optimization features

• Implement the catalog administration pages that allow adding, modifying, and removing

products, categories, and departments

• Create your own shopping basket and checkout mechanism

• Increase sales by implementing product recommendations and product reviews

• Handle payments using PayPal and DataCash

• Implement a customer account system

• Integrate Amazon.com web services to sell Amazon.com items through your web site

The following brief roadmap highlights how we’ll take you from novice to professional

regarding each of these topics.

Part 1: Phase 1 of Development: Getting a Web Store Up and

Running, Fast

The first phase of development, which encompasses the first 12 chapters of the book, focuses

on the basics of getting your site up and running quickly.

Chapter 1: Starting an E-Commerce Site

In this chapter, we’ll introduce some of the principles of e-commerce in the real world. You’ll

see the importance of focusing on short-term revenue and keeping risks down. We’ll look at the

three basic ways in which an e-commerce site can make money. We’ll then apply those princi-

ples to a three-phase plan that provides a deliverable, usable site at each phase of this book.

■INTRODUCTION

xxiii

Chapter 2: Laying Out the Foundations

The first chapter offered an overview of e-commerce in the real world. Now that you’ve decided

to develop a web site, we’ll start to look in more detail at laying down the foundations for its

future. We’ll talk about what technologies and tools you’ll use, and even more importantly, how

you’ll use them.

Chapter 3: Starting the BalloonShop Project

In this chapter, you’ll prepare the groundwork for developing the BalloonShop project—the

e-commerce web site you’ll be creating throughout the book. You’ll be guided through installing

and configuring the necessary software on your development machine, including Visual Web

Developer 2008 and SQL Server 2008. You’ll also write a bit of code for the foundations of your

project, and you’ll create the SQL Server database that will store the web site’s data.

Chapter 4: Creating the Product Catalog: Part 1

After learning about three-tier architecture and implementing a bit of your web site’s main page,

it’s time to continue your work by starting to create the BalloonShop product catalog. Because

the product catalog is composed of many components, you’ll create it over two chapters. In

Chapter 4, you’ll create the first database table, create the first stored procedure, implement

generic data access code, learn how to handle errors and email their details to the administrator,

and finally use data gathered from the database to compose dynamic content for your visitor.

Chapter 5: Creating the Product Catalog: Part 2

In Chapter 4, you’ll create a selectable list of departments for BalloonShop. However, a product

catalog is much more than a list of departments. In Chapter 5, you’ll add the rest of the product

catalog features, creating category pages, product lists, and product details pages. While designing

the data structure that supports these features, you’ll learn how to implement relationships

between data tables, and how to use parameterized SQL Server stored procedures.

Chapter 6: Product Attributes

Many online stores allow shoppers to customize the products they buy. For example, when

selling balloons (as BalloonShop does), it’s recommended to let your customer choose the color

of the balloon. In this chapter, you’ll implement the product attributes feature in BalloonShop.

Chapter 7: Search Engine Optimization

Search engine optimization, or simply SEO, refers to the practices employed to increase the

number of visitors a web site receives from organic (unpaid) search engine result pages. Today,

the search engine is the most important tool people use to find information and products on

the Internet. Needless to say, having your e-commerce web site rank well for the relevant

keywords will help drive visitors to your site and increase the chances that visitors will buy from

you and not the competition! In this chapter, we’ll update BalloonShop so that its core architec-

ture will be search engine–friendly, which will help marketers in their efforts.

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