"2022年市场销售管理数据分析应用：挑战与解决方案"

2022年市场-销售管理之数据分析与应用.pptx是一份由精益化管理咨询顾问、讲师王占军所提供的课程内容简介。课程涵盖了销售数据的定义、作用、采集、分析和应用，以及EXCEL数据透视表的功能和制作方法。销售管理中常见的难题包括制定销售计划无依据、执行计划不可控、销售过程管理混乱、销售业绩来源不清晰、绩效考核单一化以及销售数据繁杂如泥潭。这些难题的出现主要是由于销售数据的收集困难、缺失、繁杂乱、过期失真、整理费时费力、分析困难和应用难等问题导致的。实现企业竞争的领先方法之一是利用数据来处理销售管理，据比尔·盖茨所说，数据的收集、管理和使用将决定公司的胜负。因此，销售管理人员需要善于利用数据分析和应用，以解决销售管理中的难题，提高工作效率和业绩水平。Sales Management - Data Analysis and Application Sales Management-Data Analysis and Application.pptx is a course introduction provided by lean management consultants and lecturer Wang Zhanjun. The course covers the definition, role, collection, analysis and application of sales data, as well as the functions and production methods of EXCEL data pivot tables. Common challenges in sales management include lack of basis for sales plan formulation, uncontrollability of plan execution, confusion in sales process management, unclear sources of sales performance, single standardization of performance assessment, and sales data complexity like a quagmire. These challenges are mainly caused by the difficulties in collecting, missing, complex, outdated, laborious to organize, difficult to analyze and difficult to apply sales data. One of the leading methods to achieve competitive advantage for enterprises is to use data to manage sales. As Bill Gates said, the collection, management and use of data will determine the victory or defeat of a company. Therefore, sales managers need to be good at data analysis and application to solve the challenges in sales management, improve work efficiency and performance level.