1.1. How Visualization Works 7
swering those precise questions. However, after answering such questions, one
may discover that some fundamental problem is still not solved, because the
questions were too precise. In this situation, switching to the more exploratory,
open-ended visualization scenario is a good continuation. This scenario follows
a typical bottom-up pattern, going from precise to more general queries. In the
second scenario type, the user receives a dataset that he is largely unfamiliar
with. In this case, the best approach is to start with some exploratory visualiza-
tion that presents a general overview of the data. After the general impression
is formed, the user can decide, based on particularities discovered in the general
view, which more specific, detailed visualization to use next, and thus which
more precise question to answer. This scenario follows a top-down pattern,
going from an overview to a detailed investigation. In the visualization field,
this type of investigation is sometimes referred to as the visualization mantra
of “overview, zoom, and details-on-demand,” as coined by Shneiderman [Card
et al. 99, Bederson and Shneiderman 03].
Finally, an important drive for visualizing data is sheer curiosity. Visualiza-
tion methods often produce unexpected and beautiful imagery from many exotic
types of data. Such images are intriguing and interesting to the eye. When
examined in more detail, they can lead researchers to discover unexpected and
valuable things about the processes and datasets at hand.
Examples. Figure 1.2 shows four examples of visualizations, each targeting dif-
ferent types of questions, and illustrating different visualization techniques. Fig-
ure 1.2(a) shows a visualization of average temperature and rainfall data over
Europe in July over the period 1960–1990. Temperature is shown by color (red
for large values, green for low values). Rainfall levels are indicated by the shaded
bumps, with the highest-looking bumps indicating maxima. The central bump
indicated by the arrow answers the question “where is the highest-rainfall re-
gion?” As this bump is green, we see that this region also has a mild tempera-
ture. Red, shallow bumps in the low part of the map show hot and dry regions.
This visualization is discussed next in Chapter 5, Section 5.4.1.
Figure 1.2(b) shows a visualization of fluid flow in a box. Fluid enters through
an inlet in the back, then flows and swirls inside the box, and exits through an
outlet in the front. The drawn tubes indicate paths of different fluid particles
as they advance from the inlet towards the outlet. Tubes are colored by the
flow speed (blue for low speeds, red for high speeds). To answer the question
“where are the fastest flow regions?,” we can look for the red-colored tubes. This
image also allows us to discover a potentially unknown phenomenon: Close to
the outlet, the flow splits into two distinct rotating layers, indicated by the two