"江小白白酒营销策略优化研究：应对中低端品牌困境"

gthened, and correspondingly, a large number of low-end small liquor enterprises are continuously being eliminated. In the future, competition between companies will become more intense. For the vast majority of mid-to-low-end brands, effective implementation of marketing strategies is beneficial to breaking through the encirclement, avoiding product homogeneity, and meeting the new consumer demands in the market to achieve transformation and upgrading. Taking the recent sluggish sales of Jiangxiaobai as the research object, this paper uses the SWOT analysis method to analyze the strengths, weaknesses, opportunities, and threats of Jiangxiaobai in the marketing environment. With the use of marketing theory, recommendations for optimizing the development strategy of Jiangxiaobai are proposed from the aspects of product, price, channel, and promotion. It is hoped that this can provide more reasonable marketing suggestions for the development of Jiangxiaobai, and also provide reference and guidance for other small liquor enterprises to seek development opportunities in their sales dilemmas. Keywords: Marketing Strategy; Jiangxiaobai; Product Homogeneity; Mid-to-low-end brands.