"保险行业电子商务系统设计与开发：标准生活保险电子商务系统实施过程与技术选择"

Abstract In recent years, the global insurance industry has experienced rapid growth in e-commerce platforms. Consumers are increasingly turning to online channels to purchase insurance products, making it a prevailing consumer trend. This trend has prompted Heng An Standard Life Insurance to embark on the design and implementation of an e-commerce system tailored to meet the evolving needs of the industry. This project integrates industry standards and best practices in the construction of a robust and efficient e-commerce platform. The system design process encompasses a comprehensive analysis of business requirements, selection of appropriate technologies, database design considerations, and thorough system testing procedures. By adhering to a customer-centric approach and leveraging cutting-edge technologies, Heng An Standard Life Insurance is poised to revolutionize the way insurance products are marketed and sold in the digital era.