移动交互设计指南：琼斯与马斯登合著

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"《移动互动设计》是一本由马特·琼斯(Matt Jones)和加里·马森登(Gary Marsden)合著的专业书籍，专为研究和探讨移动设备上的用户交互设计而编撰。两位作者分别来自威尔士大学斯旺西分校和开普敦大学，这本书反映了他们在移动交互领域的深厚学术背景和实践经验。本书的核心内容围绕移动设备用户界面（UI）和用户体验（UX）的设计原则、方法论和技术，旨在帮助设计师理解和创造适应性强、易用且高效的移动应用和交互体验。书中可能涵盖了话题如触摸屏操作优化、响应式设计、移动界面布局、导航设计、用户路径分析、多平台兼容性以及在移动环境中如何处理复杂信息流等方面的知识。版权方面，该书受英国1988年版权法、设计专利法等保护，未经约翰·威利父子有限公司的书面许可，禁止任何形式的复制、存储或传输，包括电子、机械、影印、录音、扫描等。如果读者需要获取权限进行引用或复制，需联系出版社的许可部门，地址位于英格兰奇切斯特的南方门约翰·威利父子有限公司。此外，本书还强调了版权的重要性，提醒所有读者在购买时理解，出版商并不提供专业服务，如果读者需要专业建议或技术协助，应寻求相关领域内合格专家的帮助。通过访问www.wiley.com的主页，读者可以获取更多关于订单、客户服务或其他信息的渠道，例如电子邮件cs-books@wiley.co.uk。《移动互动设计》是一本既实用又理论丰富的指南，对于移动开发人员、交互设计师、产品经理以及对移动用户体验感兴趣的读者来说，是一份不可或缺的参考资料。它不仅提供了深入的理论框架，也展示了在快速发展的移动技术环境中如何创造出令人愉悦且有效的用户体验。"

CONTENTS xiii

10.5.2 Screen size 300

10.5.3 Write once, run anywhere 301

10.5.4 Meanwhile, back with the users 301

10.5.5 User testing 304

10.5.6 Platform 306

10.6 Advanced technology 306

10.7 What are photos for? 307

10.7.1 What are we sharing? 309

10.7.2 Using audio with photographs 311

10.7.3 Video 311

10.8 Looking to the future 312

Summary 312

Workshop questions 313

Designer tips 313

Chapter 11: Impacting the community; impacting the world 315

Key points 315

11.1 Introduction 316

11.2 The digital divide 316

11.3 Mobiles work 316

11.3.1 The rise and rise of mobile technology 317

11.4 Planning a project 318

11.5 That culture thing 320

11.6 Case studies 325

11.6.1 Empowering people – Cybertracker 325

11.6.2 Education 327

11.6.3 Communitization 328

11.7 Call to arms 333

Summary 333

Workshop questions 333

Designer tips 334

Resources 335

References 339

Credits 365

Index 367

PREFACE

Computers anytime, anyplace. This long-term research goal is daily becoming more and more of a

focused reality. The mobiles are amongst us. And devices we carry around in our pockets are more

powerful than those on board the rockets that took the ﬁrst people to the moon. But where are

we going, today? How should these handhelds, smartphones, PDAs, embedded systems and even

implants change our lives?

Mobile marketing tells us they will transport us, not to a new planet, but to a whole new world of

exciting, life-enhancing possibilities. We will communicate and relate in better ways; become more

creative, better informed, better educated; and live in enhanced communities and societies as smart

mobs swarm into action – all the while becoming more efﬁcient and effective in our working lives.

And yet, back home, unset digital clocks on microwaves, VCRs and DVDs blink a stark warning:

‘00-00’. The dazzling possibilities on offer as we buy a new mobile, or are given one by our work

IT department, seem all too often to crumble in our hands. Resigned disappointment follows. It

shouldn’t be this way.

We tell our students that computing is awe-inspiring, and humbling because it is about changing

the world, for good. It’s the new architecture – about building the places (that have been called

‘interspaces’) in which people will work and play. We expect much of our buildings: they need to

have ﬁrm foundations, solid structures, pleasing esthetics. We should expect the same of emerging

mobile systems. All too often, though, they are more akin to summer sandcastles, decorated with

alluring shells, overwhelmed by the ocean of real-life contexts and needs.

There are, of course, great examples of mobile design, and we celebrate some of these in the

book: our aim is not to berate designers, but to look for ways of dealing with the challenging issues

they face every day.

We focus on providing advice and examples that will help overcome the human factor and

usability problems seen in many mobile products and services, so that their potential can be fully

met. Anytime, anywhere? No, what’s needed is mobiles that work at the right time, and that know

their place – that ﬁt in.

There’s still time to make things better, and now is a good time to start. Mobile application

development is where the web was in the early 1990s – taking its ﬁrst steps, on the edge of a

ﬂowering of services and technologies. So, where are you going to take us?

WHAT’S COVERED

Computer science, psychology, sociology, marketing, and usability engineering – they’re all in the

mix here. Ingredients to point the way to better products and design processes.

There are lots of human–computer interaction, usability, and human factors texts available. This

book, though, presents key concepts, principles, guidelines and practices of user-centered approaches

in a way that differs in three respects.

xvi PREFACE

Most obviously, it’s all about mobiles – these systems are becoming so important there’s a need

for a book that speaks directly about them. Mobiles also present new human-factor challenges, and

we draw these out, with speciﬁc recommendations for both how design projects should be carried

out and how the interfaces and interactions should be structured. Finally, we’ve tried to make the

text as accessible and fun to read as possible – after all, designing the future should be something

you should enjoy and be passionate about!

There are three parts to the book: Introduction, Developing effective mobile applications,andDesign

gallery – directions and guidelines. The ﬁrst part aims to challenge your thinking about what mobiles

could or should be, as well as examining the innovation and development approaches you could

take – and the implications of these – as you seek to develop effective products and services.

Part II presents a range of techniques and tools you can use as you go about investigating user

needs and developing potential interactive solutions. Although there’s a strong emphasis on the

process, a process that is applicable to more than mobile development, it is full of example mobile

concepts and systems to help illustrate the points and stimulate your own designs.

The ﬁnal part, the Design gallery, applies what we’ve been talking about in the earlier parts of

the book to important aspects like mobile information access and the handling of rich media such

as photographic images. This part of the book brings together the research we’ve done along with

that of many others over the last 10 years, to give practical pointers to the sorts of interaction design

users will ﬁnd effective and pleasing.

In each chapter, you’ll ﬁnd three elements to help you understand and make use of the material:

• Exercises: design questions and challenges; usability puzzles that can be solved by applying the

approaches we cover.

• Workshop questions: suggestions for deeper discussions and activities, particularly useful in a

group setting.

• Designer tips: practical, challenging suggestions to help improve design products and process.

We’ve been involved with mobile interaction design for around a decade now; these tips come

from the hard lessons we’ve learnt during our successes and failures.

At the end of the book you will also ﬁnd the Resources section provides additional pointers to

useful sources of inspiration and information; from blogs to conferences to attend. We will be

updating this content on the book’s website.

WHO SHOULD READ THIS BOOK?

This book is for anyone who wants to extend their understanding of effective human-centered

design, learning about and applying it in the increasingly signiﬁcant context of mobile systems.

• If you are a student or an educator ... this can be the textbook of a ﬁrst course on

human–computer interaction, having the advantage of dealing with technologies and use-

contexts that are highly engaging. If you’ve already done an introductory course, the material

here can be the basis for a more challenging, extended exploration of design practices; we’ve taught

such courses to graduate students ourselves. An example syllabus is given on the accompanying

website (see http://www.wileyeurope.com/go/mobile).

PREFACE xvii

• If you are a mobile system interaction designer or software engineer (or want to

be one!) ... the book will give fresh perspectives on the goals of and approaches to mobile

interaction design. It also highlights, in an integrated way, state-of-the-art approaches to service

and product provision. You can use it to check your own ideas and provoke new ones.

• If you are an industrial or academic mobile researcher ... from our own experience,

we know how difﬁcult it is to step back and understand this fast-evolving ﬁeld whilst engaged

in research projects. Drawing on a great deal of research published in the main international

conferences and journals, we try to do just this. Those working on the topics of information

access, image access and mobile communities will be given insights into the current and evolving

thinking surrounding these application areas.

• If you are a mobile business/marketing analyst or strategist or a student in these areas

... the book provides an analysis to help explain previous hits and ﬂops as well as pointing the

way for successful future innovation.

A WORD OF WARNING

This book is mostly academic in tone, but you will notice a lot of personal opinion in here.

This is intentional and there are lots of reasons why we wanted to write this way. Firstly, we are

passionate about what we do and it is hard to convey passion in a traditional academic writing

style. Secondly, we wanted to add some value to the book beyond going to Google and typing in

‘‘Mobile Interaction Design’’. We have been working in this area now for 10 years as researchers,

consultants and lecturers, so hope that our opinions are helpful.

ABOUT THE AUTHORS

MATT JONES

Matt has recently moved from New Zealand to Wales (UK) where

he is helping to set up the Future Interaction Technology Lab at Swansea

University. He has worked on mobile interaction issues for the past

10 years and has published a large number of articles in this area.

He has had many collaborations and interactions with handset and

service developers, including Orange, Reuters, BT Cellnet, Nokia and

Adaptive Info, and has one mobile patent pending.

He is an editor of the International Journal of Personal and Ubiquitous Com-

puting and on the steering committee for the Mobile Human –Computer

Interaction conference series.

Matt is married with three mobile, small children; when he’s not

working he enjoys moving quickly on a bike whilst listening to music and the occasional podcast.

More information at www.undofuture.com.

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