Five Steps to Successful Writing xv
municating with international readers and therefore dealing with issues
inherent in
global communication?
For the research-facility report, the readers are described as “top
management.” Who is included in that category? Will one of the people
evaluating the report be the human resources manager? That person
likely would be interested in the availability of qualified professionals
as well as in the presence of training, housing, and even recreational
facilities available to potential employees in each city. The purchasing
manager would be concerned with available sources for needed materi-
als. The marketing manager would give priority to a facility’s proxim-
ity to the primary markets and transportation to important clients. The
chief financial officer would want to know about land and building costs
and about each city’s tax structure. The chief executive officer would be
interested in all this information and perhaps more. As in this example,
many workplace documents have audiences composed of multiple read-
ers. You can accommodate their needs through one of a number of ap-
proaches described in the entry
audience.
Part of knowing the needs and interests of your readers is learning
as much as you can about the context. Simply put, context is the environ-
ment or circumstances in which writers produce documents and within
which readers interpret their meanings. Everything is written within a
context, as illustrated in many entries and examples throughout this
book. To determine the effect of context on the research-facility report,
you might ask both specific and general questions about the situation
and about your readers’ backgrounds: Is this the company’s first new
facility, or has the company chosen locations for new facilities before?
Have the readers visited all three cities? Have they already seen other
reports on the three cities? What is the corporate culture in which your
readers work, and what are its key values? What specific factors, such as
competition, finance, and regulation, are recognized as important within
the organization?
ESL TIP for Considering Audiences
In the United States, conciseness, coherence, and clarity character-
ize good writing. Make sure readers can follow your writing, and say only
what is necessary to communicate your message. Of course, no writing
style is inherently better than another, but to be a successful writer in
any language, you must understand the cultural values that underlie the
language in which you are writing. See also awkwardness, global com-
munication, plagiarism, plain language, and English as a second
language.
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01_ALR_TEC_7552_FM_i_xxiv.indd xiv Achorn International 12/23/2014 02:29AM