"校园电子商务发展问题及对策分析：大学生群体需求与电子商务企业合作"。

Campus e-commerce has been rapidly developing in China, driven by advancements in internet technology and e-commerce platforms. The growth of campus e-commerce is closely linked to electronic commerce companies, campus e-commerce entities, campus e-commerce platforms, and the enthusiastic development of campus e-commerce. This article provides an analysis of the development of campus e-commerce in the domestic context, examining the current status of campus e-commerce in the e-commerce industry. It emphasizes the importance of electronic companies understanding the relationship between e-commerce enterprises and college students, and identifies several key characteristics of current campus e-commerce consumers: a lack of self-income sources, a pursuit of efficiency and convenience in online shopping, a taste for trends and fashion, a preference for diverse consumption, and changes in college students' internet usage habits. Furthermore, this article proposes strategies for the development of campus e-commerce enterprises by addressing the main problems in campus e-commerce development, considering the characteristics of college students and the challenges faced by e-commerce companies. These proposed countermeasures aim to enhance the development of campus e-commerce and create a mutually beneficial relationship between e-commerce enterprises and college students. Key words: campus e-commerce development, college student population, e-commerce enterprises.