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麦肯锡软件与电子2030年 automotive-software-and-electronics-2030-final.pdf
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麦肯锡软件与电子2030年 automotive-software-and-electronics-2030-final.pdf
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Automotive software
and electronics 2030
Mapping the sector’s future landscape
Authors
Ondrej Burkacky, Munich
Johannes Deichmann, Stuttgart
Jan Paul Stein, Munich
Acknowledgements
This study was conducted by
McKinsey & Company, Inc. We wish
to express our appreciation and
gratitude to GSA and its members for
their continued support and valuable
contributions.
Automotive software
and electronics 2030
Mapping the sector’s future landscape
Table of contents
Introduction and key insights 6
1. Software and electronics will outgrow the automotive market 9
1.1 The software and electronics architecture in vehicles will see a major evolution 10
1.2 ACES trends and the architecture evolution will result in significant growth in the
automotive electronics and software market 12
2. Key drivers of the automotive sector’s changing landscape 15
2.1 Software: the global automotive software market will show dynamic growth 16
2.2 Electronic control units/domain control units: convergence of electronic
control units will open up a new market for domain controllers 19
2.3 Sensors: autonomous driving will be the primary trigger for sensor demand 23
2.4 Power electronics and harnesses: transition to EVs will enable the formation
of a new market 26
3. Disruptive trends along the industry’s long-established value chains 29
3.1 New technologies are breaking up the “power dynamic” of traditional
relationships between OEMs and tier-1 suppliers 30
3.2 Separation of hardware and software is leading to new sourcing models 31
3.3 New companies are entering the playing field in nontraditional and
automotive areas 31
3.4 New partnerships and cooperation models are emerging – primarily for
software- and electronics-related topics 34
4. Building blocks for mapping your automotive software and electronics strategy 35
4.1 Strategic considerations for each automotive player archetype 36
4.2 First steps for all players in navigating the changing landscape 38
Appendix 39
Key aspects of the market models 39
List of abbreviations 41
Definitions 42
Important notice 43
Contacts and authors 44
5Automotive software and electronics 2030
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