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McCombs
Banh
Magento
Companion
eBook
Available
The Definitive Guide to
this print for content only—size & color not accurate
CYAN
MAGENTA
YELLOW
BLACK
PANTONE 123 C
BOOKS FOR PROFESSIONALS BY PROFESSIONALS
®
The Definitive Guide to Magento
Dear Reader,
Magento is an open source eCommerce platform that has captivated the mar-
ket by bringing a new level of performance to the eCommerce sector.
As you know, your eCommerce clients need an ever increasing number of
features over time as they seek to stay competitive and keep customer atten-
tion. You'll be asked for everything from newsletters, to custom themes and
designs, to multi-store management abilities. Magento lets you meet these
demands, and best of all, the community edition of Magento is free.
With all of the features offered by the Magento platform, it can however be
very tough to navigate the complexity of all that it offers. Our mission here in
The Definitive Guide to Magento is to help alleviate some of the stress when
you're working with Magento, and also to help you discover everything that
Magento has to offer.
This book offers you an in-depth reference base, and a guide to Magento -
including walkthroughs of the public and administrative interfaces, modifying
the default Magento theme, and a comprehensive API reference. You'll be ready
to take your Magento eCommerce stores to new heights as you discover the full
depth of Magento.
Adam McCombs & Robert Banh
Adam McCombs
US $49.99
Shelve in:
PHP
User level:
Beginning–Intermediate
www.apress.com
SOURCE CODE ONLINE
Companion eBook
See last page for details
on $10 eBook version
ISBN 978-1-4302-7229-8
9 781430 272298
5 49 9 9
Robert Banh
RELATED TITLES
7.5 x 9.25 spine = 0.75" 328 page count
THE EXPERT’S VOICE
®
IN OPEN SOURCE
The Definitive Guide to
Magento
Adam McCombs and Robert Banh
An in-depth reference and guide to Magento,
the fastest growing eCommerce platform
The Definitive Guide
to Magento
A Comprehensive Look at Magento
■ ■ ■
Adam McCombs
Robert Banh
The Definitive Guide to Magento: A Comprehensive Look at Magento
Copyright © 2009 by Adam McCombs and Robert Banh
All rights reserved. No part of this work may be reproduced or transmitted in any form or by any
means, electronic or mechanical, including photocopying, recording, or by any information
storage or retrieval system, without the prior written permission of the copyright owner and the
publisher.
ISBN-13 (pbk): 978-1-4302-7229-8
ISBN-13 (electronic): 978-1-4302-7228-1
Printed and bound in the United States of America 9 8 7 6 5 4 3 2 1
Trademarked names may appear in this book. Rather than use a trademark symbol with every
occurrence of a trademarked name, we use the names only in an editorial fashion and to the
benefit of the trademark owner, with no intention of infringement of the trademark.
President and Publisher: Paul Manning
Lead Editor: Michelle Lowmann
Technical Reviewers: Robert Banh, Gordon Forsythe
Editorial Board: Clay Andres, Steve Anglin, Mark Beckner, Ewan Buckingham, Gary Cornell,
Jonathan Gennick, Jonathan Hassell, Michelle Lowman, Matthew Moodie, Duncan Parkes,
Jeffrey Pepper, Frank Pohlmann, Douglas Pundick, Ben Renow-Clarke, Dominic
Shakeshaft, Matt Wade, Tom Welsh
Coordinating Editor: Jim Markham
Copy Editors: Katie Stence, Nancy Sixsmith
Production Support: Patrick Cunningham
Indexer: Julie Grady
Artist: April Milne
Cover Designer: Anna Ishchenko
Distributed to the book trade worldwide by Springer-Verlag New York, Inc., 233 Spring Street, 6th
Floor, New York, NY 10013. Phone 1-800-SPRINGER, fax 201-348-4505, e-mail
orders-ny@springer-
sbm.com
, or visit http://www.springeronline.com.
For information on translations, please contact Apress directly at 2855 Telegraph Avenue, Suite
600, Berkeley, CA 94705. Phone 510-549-5930, fax 510-549-5939, e-mail
info@apress.com, or visit
http://www.apress.com.
Apress and friends of ED books may be purchased in bulk for academic, corporate, or promotional
use. eBook versions and licenses are also available for most titles. For more information, reference
our Special Bulk Sales–eBook Licensing web page at
http://www.apress.com/info/bulksales.
The information in this book is distributed on an “as is” basis, without warranty. Although every
precaution has been taken in the preparation of this work, neither the author(s) nor Apress shall
have any liability to any person or entity with respect to any loss or damage caused or alleged to be
caused directly or indirectly by the information contained in this work.
The source code for this book is available to readers at
http://www.apress.com.
To my wife and brother, Esther and Mark
―Adam McCombs
To my mother and sister, Jenny and Annie
―Robert Banh
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