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This book covers the fundamental concepts of data mining, to demonstrate the potential of gathering large sets of data, and analyzing these data sets to gain useful business understanding. The book is organized in three parts. Part I introduces concepts. Part II describes and demonstrates basic data mining algorithms. It also contains chapters on a number of different techniques often used in data mining. Part III focusses on business applications of data mining. Methods are presented with simple examples, applications are reviewed, and relativ advantages are evaluated.
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Advanced Data Mining Techniques
David L. Olson Dursun Delen
Advanced Data Mining
Techniques
·
Dr. Dursun Delen
Department of Management
Science and Information Systems
700 North Greenwood Avenue
Tulsa, Oklahoma 74106
USA
dursun.delen@okstate.edu
ISBN: 978-3-540-76916-3 e-ISBN: 978-3-540-76917-0
Library of Congress Control Number: 2007940052
c
2008 Springer-Verlag Berlin Heidelberg
This work is subject to copyright. All rights are reserved, whether the whole or part of the material is
concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting,
reproduction on microfilm or in any other way, and storage in data banks. Duplication of this publication
or parts thereof is permitted only under the provisions of the German Copyright Law of September 9,
1965, in its current version, and permission for use must always be obtained from Springer. Violations are
liable to prosecution under the German Copyright Law.
The use of general descriptive names, registered names, trademarks, etc. in this publication does not imply,
even in the absence of a specific statement, that such names are exempt from the relevant protective laws
and regulations and therefore free for general use.
Printed on acid-free paper
987654321
springer.com
Dr. David L. Olson
Department of Management Science
University of Nebraska
Lincoln, NE 68588-0491
USA
dolson3@unl.edu
Cover design: WMX Design, Heidelberg
I dedicate this book to my grandchildren.
David L. Olson
I dedicate this book to my children, Altug and Serra.
Dursun Delen
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