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2009版的SEO: Search Engine Optimization Bible,英文版本。pdf格式。出版商是Wiley Publishing, Inc.
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Improve your site’s search
rankings with SEO
Optimize for mobile
Web and social media
Target and reach the
customers you want
Ledford
The book you need to succeed!
Increase your Web traffi c with better
search results
Wonder how some companies pop up high in search
engine rankings? It’s all about search appeal. Master
the strategies, techniques, and shortcuts in this detailed
SEO guide and you can improve your Web site’s search
rankings and drive the targeted traffic you want to your
virtual door. Learn new ways to add social media to
the SEO mix, make your site mobile Web-friendly,
write SEO tags for maximum exposure, and more.
If you want to make SEO work for you, this is the
book you need to succeed.
Spine: 1.05"
Jerri L. Ledford
has been a freelance business
technology writer for more than
15 years. Over 750 of her articles,
profi les, news stories, and reports
have appeared online and in print.
She also develops and teaches
technology training courses for
such companies as IBT Financial,
Hewlett Packard, Sony, and CNET.
She is the author of fi fteen books
including Google AdSense for
Dummies and Google
®
Analytics 2.0.
Search Engine Optimization
• Find out how to give your Web site search appeal
• Use behaviors to target the customers you really want
• Optimize your site specifically for Google
™
, MSN
®
, or Yahoo!
®
• Demystify the role of links and linking in search
• Leverage communities as an SEO tool
• Implement social media and mobile search optimization
• Monetize your traffic as part of your SEO strategy
• Analyze your SEO efforts and see what works
• Learn what top SEO executives and experts are doing
Jerri L. Ledford
Search Engine
Optimization
Shelving Category:
COMPUTERS/Internet/General
Reader Level:
Beginning to Advanced
$39.99 USA
$47.99 Canada
2nd Edition
2nd Edition
Ledford cag.tex V1 - 03/03/2009 11:25pm Page vii
Ledford ffirs.tex V1 - 03/04/2009 3:46am Page i
Search Engine
Optimization Bible
Second Edition
Jerri L. Ledford
Wiley Publishing, Inc.
Ledford ffirs.tex V1 - 03/04/2009 3:46am Page ii
Search Engine Optimization Bible, Second Edition
Published by
Wiley Publishing, Inc.
10475 Crosspoint Boulevard
Indianapolis, IN 46256
www.wiley.com
Copyright © 2009 by Wiley Publishing, Inc., Indianapolis, Indiana
Published simultaneously in Canada
ISBN: 978-0-470-45264-6
Manufactured in the United States of America
10987654321
Library of Congress Cataloging-in-Publication Data is available from the publisher.
No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form
or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as
permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior
written permission of the Publisher, or authorization t hrough payment of the appropriate per-copy fee to
the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978)
646-8600. Requests to the Publisher for permission should be addressed to the Copyright Clearance
Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600. Requests
to the Publisher for permission should be addressed to the Permissions Department, John Wiley &
Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at
http://www.wiley.com/go/permissions.
Limit of Liability/Disclaimer of Warranty: The publisher and the author make no representations or war-
ranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim
all warranties, including without limitation warranties of fitness for a particular purpose. No warranty may
be created or extended by sales or promotional materials. The advice and strategies contained herein may
not be suitable for every situation. This work is sold with the understanding that the publisher is not en-
gaged in rendering legal, accounting, or other professional services. If professional assistance is required,
the services of a competent professional person should be sought. Neither the publisher nor the author
shall be liable for damages arising herefrom. The fact that an organization or Web site is referred to in this
work as a citation and/or a potential source of further information does not mean that the author or the
publisher endorses the information the organization or Web site may provide or recommendations it may
make. Further, readers should be aware that Internet Web sites listed in this work may have changed or
disappeared between when this work was written and when it is read.
For general information on our other products and services please contact our Customer Care Department
within the United States at (877) 762-2974, outside the United States at (317) 572-3993 or fax (317)
572-4002.
Trademarks: Wiley and the Wiley logo are trademarks or registered trademarks of John Wiley & Sons,
Inc. and/or its affiliates, in the United States and other countries, and may not be used without written
permission. All other trademarks are the property of their respective o wners. Wiley Publishing, Inc. is not
associated with any product or vendor mentioned in this book.
Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may
notbeavailableinelectronicbooks.
Ledford ffirs.tex V1 - 03/03/2009 11:29pm Page iii
Credits
Acquisitions Editor
Katie M ohr
Development Editor
William Bridges
Technical Editor
Andrew Edney
Production Editor
Melissa Lopez
Copy Editor
Luann Rouff
Editorial Manager
Mary Beth Wakefield
Production Manager
Tim Tate
Vice President and Executive Group
Publisher
Richard Swadley
Vice President and Executive Publisher
Barry Pruett
Associate Publisher
Jim Minatel
Proofreader
Justin Neely and Todd Spencer, Word One
Indexer
Jack Lewis
Cover Image
Joyce Haughey
Cover Designer
Michael Trent
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