About the Authors
James Serra is an independent consultant with the title Data Warehouse/Business
Intelligence Architect. He is a Microsoft SQL Server MVP with over 25 years of
IT experience. He started his career as a software developer, then was a DBA
for 12 years, and for the last seven years, he has been working extensively with
Business Intelligence using the SQL Server BI stack. At different times, he has been
a permanent employee, consultant, contractor, and owner of his own business. All
these experiences, along with continuous learning, have helped him to develop many
successful data warehouse and BI projects. He is a noted blogger and speaker, having
presented at the PASS Summit and the PASS Business Analytics conference. His blog
is at JamesSerra.com.
He has earned the MSCE: SQL Server 2012 Business Intelligence, MSCE: SQL Server
2012 Data Platform, MCITP: SQL Server 2008 Business Intelligence Developer, MCITP:
SQL Server 2008 Database Administrator, and MCITP: SQL Server 2008 Database. He
has a Bachelor of Science degree in Computer Engineering from UNLV.
James resides in Houston, TX, with his wife Mary and three children: Lauren, RaeAnn,
and James.
This book is dedicated to my wonderful wife Mary; my children
Lauren, RaeAnn, and James; and my parents Jim and Lorraine. Their
love, understanding, and support is what made this book possible.
Now if they only understood the contents.
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