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THE WEB DESIGNER’S
IDEA BOOK
PATRICK McNEIL, creator of designmeltdown.com
volume 4
inspiration from the best web design trends, themes and styles
THE WEB DESIGNER’S IDEA BOOK
McNEIL
vol 4
WEB DESIGN
DISCOVER THE LATEST TRENDS IN WEB DESIGN
Looking for inspiration for your latest web design project? Expert Patrick McNeil, author of
the popular Web Designer’s Idea Book series, is back with all new examples of today’s best
website design. Featuring more than 650 examples of the latest trends, this forth volume of The Web
Designer’s Idea Book is over owing with visual inspiration.
Arranged categorically, this fully illustrated guide puts important topics like design styles, elements,
themes and responsive design at your ngertips. This new volume also includes a detailed discussion
of portfolios to help you stay ahead of the pack and keep your portfolio fresh and relevant.
The world of web design is constantly reinventing itself. Stay on top of what’s hot with the latest
installment of this indispensable reference.
EAN
U7581
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781440 3331569
53500
ISBN-10: 1-4403-3315-7
ISBN-13: 978-1-4403-3315-6
US $35.00
(CAN $39.99)
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35313 659070 2
UPC
U7581cm_WDIB4.indd 1U7581cm_WDIB4.indd 1 8/8/14 8:12 AM8/8/14 8:12 AM
The Mobile Web Designer’s Idea Book, Volume 4. Copyright © 2014 by Patrick
McNeil. Manufactured in the United States of America. All rights reserved. No other part
of this book may be reproduced in any form or by any electronic or mechanical means
including information storage and retrieval systems without permission in writing from
the publisher, except by a reviewer, who may quote brief passages in a review. Published
by HOW Books, an imprint of F+W Media, Inc., 10151 Carver Road, Suite 200, Blue Ash,
Ohio 45242. (800) 289-0963. First edition.
For more excellent books and resources for designers, visit www.howdesign.com.
17 16 15 14 13 5 4 3 2 1
ISBN-13: 978-1-4403-3315-6
Distributed in Canada by Fraser Direct
100 Armstrong Avenue
Georgetown, Ontario, Canada L7G 5S4
Tel: (905) 877-4411
Distributed in the U.K. and Europe by F&W Media International, LTD
Brunel House, Forde Close, Newton Abbot, TQ12 4PU, UK
Tel: (+44) 1626 323200, Fax: (+44) 1626 323319
Email: enquiries@fwmedia.com
Distributed in Australia by Capricorn Link
P.O. Box 704, Windsor, NSW 2756 Australia
Tel: (02) 4560-1600
Edited by Scott Francis
Designed by Claudean Wheeler
Production coordinated by Greg Nock
00_U7581.indd ii 7/31/14 1:59 PM
Dedication
For Angela, my biggest builder.
About the Author
To say that Patrick McNeil is obsessed with web design is a bit of
an understatement. What began as a simple exploration of design
on his blog, www.designmeltdown.com, eventually turned into a
bestselling series of books. With a passion for technology and
design, Patrick has found himself at home on the web—where these
two areas merge. His love of design drives him to obsess over the
trends and patterns you see collected in this book. Beyond observ-
ing trends, Patrick is focused on front-end development techniques,
user-centered design practices and teaching designers to effectively leverage the web
as a design medium. Patrick teaches in the graphic design department at the University
of Missouri in St. Louis where he focuses on the interactive design component of the
program. For more information about Patrick, visit his personal site,www.pmcneil.com,
or follow him on Twitter @designmeltdown.
00_U7581.indd iii 7/31/14 1:59 PM
Word From the Author ..........................001
Portfolio Sites ...................................... 002
01 / PORTFOLIO STYLES
AND TRENDS 003
Super Clean ......................................... 004
Illustrated Designs ................................007
Masonry Styles .....................................010
One Page Folios ....................................013
Front and Center ...................................016
Atypical Portfolios ................................019
Thematic Portfolios ..............................022
Landing Page Portfolios .......................025
Responsive Portfolios ..........................028
02 / PORTFOLIOS BY REGION 034
European Union ................................... 035
Eastern Europe .................................... 036
North America .......................................037
South America ..................................... 038
Asia ...................................................... 039
Oc ean a ................................................. 04 0
Middle East ...........................................041
03 / PORTFOLIOS BY
AGENCY SIZE 042
One Man Show .................................... 044
The Micro Agency
(fewer than 10 people).................... 045
Medium agencies (10 to 50 people) .... 046
Large agencies (50+ people) ................047
04 / PORTFOLIOS BY TYPE
OF WORK 048
Interactive and Web ..............................049
User Interface and
User Experience Design .................052
Mobile App Design and Development 054
Developers and Programmers ............ 056
Icon Design .......................................... 058
Animation and Motion Graphics ......... 060
Branding and Logo Work .................... 062
Print Design ......................................... 064
Typography .......................................... 066
Photography ........................................ 068
Fine Art ..................................................070
Illustration .............................................072
Advertising ............................................ 074
Other Types of Work .............................076
05 / DESIGN STYLES 079
Flat Designs ......................................... 080
Anti-Flat Designs ................................. 086
3-D Designs ......................................... 090
Minimal ................................................. 094
Chr omeles s ...........................................100
White Text On a Photo ..........................104
Vector-Style Illustrations ......................109
Stor ytel ling ............................................ 113
The Super Hero ..................................... 118
Chalkboards..........................................123
Vertical Divides .....................................126
06 / DESIGN THEMES 131
Monochromatic Plus One .....................132
Rainbow of Colors ................................136
Nature ...................................................140
Sketchy .................................................144
Vintage ..................................................148
Ex tre me ................................................. 152
Futuristic ...............................................156
Holiday ..................................................159
07 / DESIGN ELEMENTS 164
Navicons On the Desktop ....................165
Jumbo Animated Sidebars ...................169
Teaser Screen .......................................173
Decorative Text .....................................177
Atypical Navigation ...............................181
Icons ......................................................186
Instant Sign-Up .....................................190
Transparency ........................................194
Rib bons ................................................. 198
Prompt to Scroll ....................................202
In-Page Navigation ...............................207
Ornamental ........................................... 211
Video Backgrounds ..............................215
Geometric Shapes ................................219
08 / RESPONSIVE ELEMENTS 224
Responsive Images ..............................225
Responsive Galleries ............................229
Responsive Navigation .........................234
Responsive Select Menus ....................238
Responsive Checkouts .........................240
Responsive Logins ...............................244
Responsive Priorities ............................248
Responsive Bands of Content .............253
Responsive Reformatting Layouts .......257
Contents
00_U7581.indd iv 7/31/14 1:59 PM
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