googleadsensesecrets6.0，GoogleAdsense赚钱的秘密最新版_googleadsense

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What Google Never Told You About Making
Money With AdSense
6
th
 Edition
Updated and expanded
Joel Comm www.JoelComm.com
Special Bonus Offer! ...........................................................................................................................
10
INTRODUCTION..................................................................................................................................
12
My Experiments with AdSense ...................................................................................................... 14
What is AdSense? .......................................................................................................................... 16
What AdSense Is Not ..................................................................................................................... 18
How To Use This Book ................................................................................................................... 19
1. THE BASICS: BUILDING AN ADSENSE-READY WEBSITE
............................................................... 22
1.1 Up and Rolling with Training Wheels................................................................. 22
1.2 Off with the Training Wheels! ........................................................................... 28
1.3 Designing a Site from Scratch ............................................................................ 32
1.4 The Basics of Search Engine Optimization ......................................................... 33
1.5 From Blogger to Publisher ................................................................................. 34
2. ADSENSE — MAKING THE MONEY!
............................................................................................ 35
2.1 Signing Up Made Easy........................................................................................ 35
2.2 Google’s Policies — They’re Important! ............................................................ 37
2.3 AdSense in All its Forms..................................................................................... 39
AdSense for Content...................................................................................................... 39
AdSense for Search........................................................................................................ 57
AdSense for Domains..................................................................................................... 57
AdSense for Feeds ......................................................................................................... 59
AdSense for Mobile Content ......................................................................................... 59
AdSense for Games........................................................................................................ 61
AdSense for Video ......................................................................................................... 61
3. HOW TO CREATE YOUR ADS AND TWEAK THEM TO MAKE THEM CLICK! — THE
PRINCIPLESOF OPTIMIZATION ............................................................................................... 63

1 The AdSense Interface ....................................................................................... 63
2 The Goal of AdSense Optimization .................................................................... 71
3 It Starts With a Look — Fixing the Appearance of Your Ads.............................. 72
4 Text Is Design Too!............................................................................................. 77
5 Deliberate Mismatching — Breaking the Rules ................................................. 78
6 Make Your Ads Look Neat with Tables .............................................................. 79
7 Complementing Your Ads .................................................................................. 80
CATCH FICKLE VISITORS WITH THE GOOGLE SEARCH BOX .............................................
83
1 Google’s New Custom Search Engine ................................................................ 83
2 Adding a Google Custom Search Box To Your Web Page .................................. 84
3 How to Further Customize Your Custom Search Engine.................................. 133
4 To Search Or Not To Search............................................................................. 137
THE PRINCIPLES OF AD PLACEMENT: THE BEST PLACES TO PUT YOUR ADS? ...............
139
1 The Rules of AdSense Placement..................................................................... 139
2 The Action Takes Place Above the Fold ........................................................... 140
3 Presenting Your Ads......................................................................................... 142
4 Does Location Matter For CPM Ads?............................................................... 143
5 Going With The 'Flow'...................................................................................... 144
6 Putting It All Together...................................................................................... 147
7 Layouts for Web Page Types: Articles, Blogs and Merchant Sites ................... 150
INFLUENCING YOUR ADS.............................................................................................. 155
1 Keep The Title, Directory And Headlines Relevant .......................................... 155
2 Finding High-Paying Keywords to Target Your Content Creation .................... 156
3 The Black Hole of Keyword Density ................................................................. 161
4 Keyword Placement ......................................................................................... 162
5 Keyword Frames and Section Targeting .......................................................... 163
6 The Pain of Public Service Ads and How to Avoid it ........................................ 164
7 Blocking and Reviewing Ads ............................................................................ 167
8 An Introduction to Placement Targeting ......................................................... 168
9 Keeping Your Blog Content Targeted............................................................... 171
10 Previewing Your Ads ........................................................................................ 172
FOLLOWING THE FIGURES — UNDERSTANDING YOUR ADSENSE STATS ......................
174
1 How To Track With Channels........................................................................... 176
2 How To Create A URL Channel......................................................................... 176
3 How To Create A Custom Channel................................................................... 178
4 Which Custom Channels Should You Create?.................................................. 179
5 Creating Dynamic Custom Channels................................................................ 180
6 Your Channel Names — How To Keep Your Channels Secret And Win Placement Targeted
Ads................................................................................................................ 181
7 Reading the Stats For Link Units ...................................................................... 184

8 Fast Decision-Making With A/B Testing........................................................... 185
9 The Two Most Important Figures: CTR and Revenues..................................... 186
10 AdSense Arbitrage ........................................................................................... 188
READING GOOGLE ANALYTICS FOR ADSENSE OPTIMIZATION .....................................
191
1 Integrating AdSense with Analytics ................................................................. 192
2 Combining Channels and Analytics .................................................................. 195
Keep Track of Your Improvements with an AdSenseJournal ....................................... 199
1 A Sample AdSense Journal............................................................................... 199
SMART PRICING... AND WHAT IT MEANS FOR YOUR INCOME ................................. 204
1 What Else Do We Know About Smart Pricing? ................................................ 205
2 Strategies To Benefit From Smart Pricing ........................................................ 206
BUILDING CONTENT — THE KEY TO A PROFITABLE ADSENSE WEBSITE....................
209
1 The Value of Content ....................................................................................... 209
2 Turn Your Passion Into Content — Choosing Your Site Topic.......................... 211
3 Buying Content and Hiring Writers .................................................................. 213
4 Gathering Volunteer Writers to Contribute Content for Free ......................... 215
5 Build Thousands of Pages with Other People’s Content.................................. 216
6 Breathing New Life into Old Content............................................................... 219
7 Add Public Domain Works To Your Site ........................................................... 221
8 The Sin of Article Spinning ............................................................................... 224
GROWING YOUR BUSINESS: TURNING YOUR CONTENT SITE INTO A CONTENT
HUB226
1 Structuring Your Hub ....................................................................................... 226
2 Not All Your Hubs Are Created Equal — And Neither Are Your Contributors . 228
3 Attracting and Rewarding Your Contributors .................................................. 230
MAKING ADSENSE WORK WITH INTERNET COMMUNITIES AND FORUMS............... 234
1 Creating Your Forum........................................................................................ 234
2 Google’s Forum Heat Map............................................................................... 235
ADSENSE ON MOBILE DEVICES................................................................................. 242
1 Creating a Mobile Web Page ........................................................................... 242
2 Is Mobile Search the Way Forward?................................................................ 245
3 Choosing an Advertising Network.................................................................... 246
4 Turn Your Website into an App........................................................................ 248
5 Make Your Ads Responsive.............................................................................. 249
OTHERCONTEXTUAL ADVERTISING PROGRAMS AND HOW TO USE THEM WITH
ADSENSE .............................................................................................................................. 253
1 Kontera — Making Your Words Pay ......................Error! Bookmark not defined.
2 Vibrant Media’s Eye-Catching Ads................................................................... 253
3 Infolinks Joins the Fun...................................................................................... 254
4 Chitika — No More Malls, Lots More Money .................................................. 255
5 Kanoodle ................................................................Error! Bookmark not defined.