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Customer
Consistent, Insightful, Seamless and Efficient Processes are Key to
Ensuring Customer Loyalty and Long Term Growth
Clear shift away from distribution chain focus, to the establishment of customer-centric multi-brand groups
Knowledgeable, empowered and
fickle customers demand unique and
brand-specific experience. Personal,
tailored and proactive handling of all
customer touches throughout the
vehicle life-cycle
Multi-brand groups are tapping new
business models to ensure
competitive differentiation and long-
term and profitable growth.
Financial pressures are forcing
channel consolidation. Multi-brand
groups strive to increase efficiency
and maximize profits by streamlining
processes and achieving additional
economies of scale
Channel
Consolidation and Optimization
Segment of One
Sustainable Growth
& Competitive Pressure
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