Advances in digitalization, artificial intelligence,
machine learning, the internet of things (IoT),
sensor and camera technology are driving
dramatic change and improvements in
automotive technology. And these advances
are creating a ripple eect throughout the
entire automotive ecosystem.
Accident avoidance technology, or advanced
driver assistance systems (ADAS), are
beginning to gain good market traction, and
the auto industry is beginning to explore what
the implications of these are to auto sales, auto
care, auto repair, and auto replacement. Layer
in car sharing, and autonomous vehicles, and
it’s clear that the traditional auto ownership
model will change.
In 2017 Crash Course we explored market
dynamics through the context of an
automotive claim. With data and technology
driving change into so many aspects of our
lives, this year we will instead look through
the lens of the full auto ownership life
cycle – from auto shopping to purchase
through vehicle end of life, hoping to provide
some visibility into how these will change in
the future.
We’ll begin with the ‘Buy’ decision, exploring
why consumers buy vehicles, how they
decide which vehicle to buy, how they pay
for the vehicle, how they choose to insure
the vehicle, and how auto industry sales have
fared to date and what they may look like
in the future. Today’s vehicles have a natural
depreciation and deterioration cycle that
ultimately leads to the need for replacement.
Will the replacement of the future involve a
new vehicle purchase or something like an
autonomous vehicle subscription?
When the vehicle is acquired, we move into
the ‘Drive’ phase. In this section, we’ll explore
how driving has changed and how it may
change in the future. Will overall miles driven
continue to grow? Who actually will be doing
the driving? How might insurance change
when we consider the change in who is
control of the vehicle? With the auto industry
reeling from numerous years of significant
vehicle recalls, how does more technology
that now controls the vehicle itself challenge
automakers in the future?
With the focus on crash avoidance and,
ultimately, vehicle autonomy, will auto
‘Crash’(es) and fatalities fall? And how
quickly? Early benefits of ADAS have shown
marked improvement to bodily injury claim
frequency and costs. How might this change
insurance casualty claims? Is the ‘Road
to Zero’ a possibility, and when might we
get there?
When the vehicle does crash, and needs
‘Repair’, what further changes can we expect
in terms of the types of tooling, training, and
investment required of collision repairers? How
will repair frequency and costs change? With
OEM’s taking a more active role in providing
information on how the vehicle should be
repaired, how will that change our industry?
And finally, if the vehicle cannot be repaired,
what does that mean to the consumer and
her decision to jump back to the ‘Buy’ start of
the overall cycle?
Finally, data and intelligence will continue to
drive market developments in each of these
areas. This year our guest authors will provide
some thoughts as to how digitalization, data,
analytics, and artificial intelligence (AI) are
bringing change to our industry today.
“It’s Happening” was our 2017 theme for Crash
Course – and it’s safe to say that our industry
endured a good deal of transformation
throughout the year. With the promise
of rapidly advancing technology such as
AI, this year we’ll provide our viewpoint
“Putting the AI in the Automotive Industry.”
So, sit back, and we hope you enjoy this year’s
issue of CCC’s Crash Course!
executive
summary
05
PART 2
DRIVE
PART 1
BUY
2
5
PART 3
CRASH
57
PART 4
REPAIR
79
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