Chris Goward knows the secret to business: listen to your gut, and then test what it
says. This book is a must read for understanding why scientic testing is the key to
continuous improvement in your organization.
—J H, author of Creating Customer Evangelists and Citizen Marketers
Chris Goward is the Nate Silver of conversion optimization—smart, entertaining, and
a step ahead of everyone else. If you want to be prepared for the future of online mar-
keting, read his book.
—L L, Co-author, Web Design for ROI and CEO, Closed Loop
What I really liked about this book was the thorough data-driven approach to helping
you make informed decisions of what to do with your website. Packed with 15 real-
world case studies, Chris writes a non-technical book that is full of practical tips for
building a culture of business decisions through tested insights. In other words, get-
ting data and its sibling testing optimization out of a silo and integrated into the blood
stream of your organization.
—B C, author of Advanced Web Metrics with Google Analytics
I thoroughly enjoyed the unique perspective Chris is taking in his book when talking
about conversion rate optimization. It’s an eye-opener! Also, the great number of case
studies in the book makes the message even more convincing. As an entrepreneur, I
did nd something new in this approach.
—A S, Founder, SEOSmarty.com
Chris is a highly regarded conversion expert who has produced a wonderful book that
makes a complex process easy to understand. It covers many of the organizational
barriers to change and how to get support for changes to the website. It also covers
what you need to know about managing and implementing your conversion project. I
recommend this book to anybody wanting to improve their conversion success.
—B C, coauthor of Search Engine Optimization All-in-One For
Dummies and President, Bruce Clay, Inc.
What I like about Chris’s approach is that he can be both tactical and strategic. On
the one hand, you can use this book to ensure your website isn’t a slacker. But on the
other, you can also use it on a broader level, to guide decisions based less on gut, and
more on real insight.
—A H, co-author of Content Rules and Chief Content Ofcer,
MarketingProfs
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