首页You Should Test That!
Advance Praise for You Should Test That!
If you want to create massive advancements in your business and drive more sales,
you have to read You Should Test That!.
—N P, Co-Founder of KISSmetrics, Crazy Egg, and Quicksprout
In a world where you can test everything, why are companies testing nothing? Maybe
that’s being too harsh, but it’s true. In You Should Test That! Chris doesn’t just talk
about what you should test, but how to think about your marketing in a very smart
and strategic way. Too many brands are wasting too much money on marketing with-
out doing the strategic testing rst. You Should Test That! screams, “You should buy
—M J, President of Twist Image & Author, Blogger, Podcaster of Six
Pixels of Separation
Chris Goward does a fantastic job of explaining not just effective testing techniques,
but also the strategic value testing can deliver to your entire marketing program. This
well-illustrated guide to all aspects of testing is a must-read for anyone responsible for
—R D, author of Brainuence
With You Should Test That!, Goward has delivered a well-researched and insightful
exploration of the latest conversion optimization principles and techniques in a practi-
cal and enjoyable book that pushes the boundaries of the art and science of optimized
marketing. A denite must-read that ought to be required reading for anyone serious
—B T, Founder and CEO, Pubcon, the premier optimization and new
Everyone knows about A/B testing and wants to do it, but not many are doing it regu-
larly. Why? Chris Goward has written an excellent book to answer this precise ques-
tion where he urges businesses to create internal testing and optimization champions
to drive business success. And to corroborate his message, Chris deploys his years of
experience in the industry to show successful case studies, discuss his proven LIFT
model, and analyze scientic techniques and all-too-essential rules-of-thumb. You
Should Test That! is afantastic book that covers testing and optimization from many
different angles. I highly recommend it!
—P C, CEO of Visual Website Optimizer
Do wn lo a d f r om W ow ! eB o o k < ww w. wo we bo o k . c o m>
Chris Goward discusses a proven, scientic approach to experimentation with clarity
and simplicity—while not losing the conceptual depth this topic deserves. This book at
times is a primer in modern online marketing and an advanced study for hypothesis-
based testing at others. A wonderfully written text—the very best on this topic I can nd!
—R M, Director, Microsoft Corp.
Read this book, and you will prot. Chris Goward gets it. I know. I’ve stalked him for
years. His LIFT framework was the missing piece of my CRO puzzle leading to millions
of dollars in additional sales for our small family business over the past few years.
If you’re a competitor of mine, I’m just kidding. CRO is just a fad. Your shopping cart
is just ne. Don’t change a thing.
—R S, Gun Dog Supply
You Should Test That! is a thorough and irreverent guide for website testing. The
wealth of case studies and various testing recipes provides any marketer with plenty
of ideas from day one. I particularly liked Chapter 13, which talks about how to make
testing a broader discipline throughout the entire organization.
Let’s face it, we need to move from an era of “Which button is better?” to also go
after questions like “What part of our product’s value prop is most compelling?” or
“How should we acquire new customers?” The good news is we can use a lot of the
fundamentals and best practices developed over the years in website testing and
apply it much more broadly to lean marketing and entrepreneurial management
practices in general.
—T L, CEO of Yabbly and former Sr. Product Manager for Google
Wow! This is packed full of stuff you can use today. So many business books have a
couple of good ideas and are padded out with uff. This is jammed with good ideas
from start to nish, debunking myths in a humorous and practical way and giving you
the tools you need to make more money online.
—C N, Founder, SeeWhy
The days of marketing online just for the sake of being present are long gone.
Stakeholders at all corporate levels now demand optimized campaigns, making clear
the value proposition and return on investment. You Should Test That! reveals deep
online testing secrets that fuel some of the most effective companies in the world.
Read this book, or read about it somewhere else.
—M W, author of Killer Facebook Ads and CEO, aimClear
Chris Goward knows the secret to business: listen to your gut, and then test what it
says. This book is a must read for understanding why scientic testing is the key to
continuous improvement in your organization.
—J H, author of Creating Customer Evangelists and Citizen Marketers
Chris Goward is the Nate Silver of conversion optimization—smart, entertaining, and
a step ahead of everyone else. If you want to be prepared for the future of online mar-
keting, read his book.
—L L, Co-author, Web Design for ROI and CEO, Closed Loop
What I really liked about this book was the thorough data-driven approach to helping
you make informed decisions of what to do with your website. Packed with 15 real-
world case studies, Chris writes a non-technical book that is full of practical tips for
building a culture of business decisions through tested insights. In other words, get-
ting data and its sibling testing optimization out of a silo and integrated into the blood
stream of your organization.
—B C, author of Advanced Web Metrics with Google Analytics
I thoroughly enjoyed the unique perspective Chris is taking in his book when talking
about conversion rate optimization. It’s an eye-opener! Also, the great number of case
studies in the book makes the message even more convincing. As an entrepreneur, I
did nd something new in this approach.
—A S, Founder, SEOSmarty.com
Chris is a highly regarded conversion expert who has produced a wonderful book that
makes a complex process easy to understand. It covers many of the organizational
barriers to change and how to get support for changes to the website. It also covers
what you need to know about managing and implementing your conversion project. I
recommend this book to anybody wanting to improve their conversion success.
—B C, coauthor of Search Engine Optimization All-in-One For
Dummies and President, Bruce Clay, Inc.
What I like about Chris’s approach is that he can be both tactical and strategic. On
the one hand, you can use this book to ensure your website isn’t a slacker. But on the
other, you can also use it on a broader level, to guide decisions based less on gut, and
more on real insight.
—A H, co-author of Content Rules and Chief Content Ofcer,
Answer in English, Help me prepare an answer for the IELTS speaking test in part 2.Answer in English. The question is:Describe something you did that made you feel proud. You should say: What it was How you did it How difficult it was And explain why you felt proud of it.in 190 words.
Answer in English, Help me prepare an answer for the IELTS speaking test in part 1. The question is:Do you often wear jewelry?
Answer in English, The answer should be no more than 170 words in English.Help me prepare an answer for the IELTS speaking test in part 2.Answer in English. The question is:Describe a time when you made a complaint and you were satisfied with the result. You should say: When it happened Who you complained to What you complained about And explain why you were satisfied with the result.answer within 170 words.
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Answer in English, Help me prepare an answer for the IELTS speaking test in part 2. Answer in English,The question is:Describe something you did with one person/a group of people. You should say: What it was Where you did it Who you were with And explain how you feel about this.No less than 170 words.It better be something new
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