3/10/2018 2018 Design In Tech Report
http://jmmbp001.local:5757/?ckcachecontrol=1520689902#16 5/90
Key takeaways from the Design In Tech Reports
2015
14 creative firms were atypically acquired between
2004 and 2015 by tech companies like Facebook,
Flextronics, Google; also Accenture, Capital One,
BBVA, McKinsey & Co.
As the marginal return on computing power (a la
Moore’s law) diminishes and technology is less of a
differentiating factor, the value of design has
entered the foreground.
27 startups that were co-founded by designers were
acquired since 2010 by companies like Intuit,
Google, Facebook, Adobe, LinkedIn, and Yahoo.
Five (20%) of the top cumulative-funded VC-
backed ventures that have raised additional capital
since 2013 are noted to have designer co-founders.
There were no designers on Silicon Valley's fabled
“Sand Hill Road” until January of 2014 when
Kleiner Perkins appointed their first Design
Partner JohnMaeda. Shortly afterwards six more
VC firms acquired new Design Partners.
DESIGN DE$IGN Designing for mobile brought
new experience constraints compared with the
desktop, and made designers' skills invaluable as
the pathway to non-techy consumers.
2016
Design firm acquisitions continue: 42 design firms
since 2004, and ~50% of them in the last year
alone. Accenture, Deloitte, IBM take the lead.
Designers in venture capital have increased: More
designers entered VC in the last two years than the
previous 4 years combined. Its history is revealed.
93.5% of 370 designers surveyed believe that
coding and data-oriented skills are table stakes
knowledge for designers in tech.
100% of the top 10 business schools have student-
led design/innovation clubs. 6-7% of the 2015 class
of HBS take product management jobs.
Designing Systems and Designer Culture emerge as
key methods for design to achieve scale — building
on agency practices and Karl Gerstner's pioneering
work on Designing Programmes.
Instead of seeing diversity as a problem that needs
solving, designing for inclusion becomes an
economic opportunity and cultural responsibility.
The 3 Kinds of Design There are 3 kinds of
design: Classical Design, Design Thinking, and
Computational Design. The most business value is
being driven by the latter two kinds of design.
2017
Demand for designers is up with Facebook, Google,
and Amazon collectively growing designer
headcount by 65% in a year according to LinkedIn.
McKinsey & Co and Salesforce make significant
bets on design with more acquisitions. Design tool
startup InVision acquires 5 smaller startups.
Design tools begin to evolve out of print and early
web design paradigms from the Photoshop era to
encompass prototyping, project management,
version control, inline coding, and automation.
Voice- and chat-based interfaces are grounded in
mental models that don't require a visual
representation. Related and unrelated artificial
intelligence advancements are accelerating.
Coverage of tech design trends in China begins.
Chinese design in tech principles and practices are
leading the world, and are often overlooked.
90% of designers surveyed say that having a more
diverse design team is personally important to
them. The number one request inside their
companies is to: "Talk about it more internally."
Inclusive Design Takes Off Adopting an
inclusive design approach expands a tech
product’s total addressable market. The tipping
point for inclusive design begins to tip.
Source: Design in Tech Reports
2018 Design In Tech Report | Welcome 5 / 90
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