IAB Mobile Rich-media Ad Interface Definitions v.2.0
Page 2 of 49
Final With Clarifications, April 16, 2013
Table of Contents
Table of Contents ............................................................................................................................ 2
Contributors ..................................................................................................................................... 4
Acknowledgement .......................................................................................................................... 4
About MRAID .................................................................................................................................. 5
Executive Summary ......................................................................................................................... 5
Definitions ........................................................................................................................................ 5
General Requirements for Supporting MRAID .............................................................................. 7
Technical Audience ..................................................................................................................... 7
Native Application Developer ................................................................................................ 7
SDK Developer ........................................................................................................................ 8
Ad Designer ............................................................................................................................. 8
Viewport and Default Container Set-Up ..................................................................................... 8
Out of Scope ............................................................................................................................... 8
Standard Web Technologies ...................................................................................................... 9
Ad Server Requirements .............................................................................................................. 9
Requirements for Ad Rendering .................................................................................................. 9
Display of HTML Ads – Ad View Container .......................................................................... 9
Requirements for Ad Designers................................................................................................. 10
Display Control for Rich Media Ads – Ad Controller .......................................................... 10
Lifecycle Examples .................................................................................................................... 10
MRAID Versions ........................................................................................................................ 12
Interface Requirements and Definitions ........................................................................................ 13
Identification .............................................................................................................................. 13
MRAID script reference ......................................................................................................... 14
Initialization ............................................................................................................................... 14
ready event ............................................................................................................................ 15
getVersion method ................................................................................................................. 16
Initial Display ............................................................................................................................. 16
Event Handling .......................................................................................................................... 16
addEventListener method ....................................................................................................... 16
removeEventListener method ................................................................................................. 17
Error Handling ........................................................................................................................... 17
error event .............................................................................................................................. 17
Controlling Ad Display .............................................................................................................. 18
getState method, stateChange event .................................................................................... 18
isViewable method, viewableChange event ........................................................................ 21
Changing the Size of an Ad ..................................................................................................... 23
Open: Open an External Mobile Web Site in a Browser Window ...................................... 25
open method .......................................................................................................................... 25
Expand: Simple, Modal, Increase in Size of the Ad ............................................................... 26
expand method ...................................................................................................................... 26
我的内容管理
收起
我的收益 登录查看自己的收益
我的积分
登录查看自己的积分
我的C币
登录后查看C币余额
我的收藏 
我的下载 
下载帮助 
评论1