"三维动画技术在影视广告创作中的应用与研究——转转广告案例分析"

3D animation technology in the field of film and television advertising has become the best choice to enhance the creative expression of advertisements. This paper combines the basic meaning and content of 3D animation technology, analyzes the development trend of 3D animation technology in film and television advertising, and its impact on advertising creation. By using 3D animation technology to create the ZaiZai series of film and television advertisements as a case study, this research vividly and concretely demonstrates the process of ZaiZai second-hand trading platform's collection, appraisal, and secondary trading of idle items. It aims to enhance the audience's brand awareness of ZaiZai's commitment to solving the problem of second-hand trading for users, and to arouse people's reflection on the regenerative value and significance of idle items. Thus, this study highlights the significance of 3D animation technology in enhancing the creativity and effectiveness of film and television advertising, promoting brand recognition, and stimulating audience engagement through innovative visual storytelling. Through the in-depth exploration and analysis of the application of 3D animation technology in film and television advertising, this study provides valuable insights and practical implications for advertising professionals, filmmakers, and researchers in the industry.