提升杭州高浪有限公司电子商务应用的问题及对策研究

"on the application of e-commerce in Hangzhou Gaolang Electronic Commerce Co., Ltd. During the internship period, I spent a month conducting research. Firstly, I investigated the current status of e-commerce application in the company and found several problems, including inefficient utilization of search engines, loopholes and deficiencies in information management, and lack of coordination with human resources. With the popularization of the internet, e-commerce has become an important marketing tool in business operations, bringing new opportunities for transforming marketing methods and becoming a major source of high income for the national economy. However, the application of e-commerce in some small and medium-sized enterprises is still lagging behind, and its application holds great significance for enhancing competitive advantage and market share for these companies. Therefore, focusing on the application of e-commerce in Hangzhou Gaolang Electronic Commerce Co., Ltd., I analyzed the existing problems and proposed corresponding improvement measures and strategies. I hope these findings can provide some insights and assistance to other companies in their development. Keywords: e-commerce, chain retail, application status." Word Count: 203