"国内电子商务代运营服务商发展战略及路径研究——以上海宝尊为例"

merce operation service providers with the benchmark enterprise Shanghai Baoshun as an example. Firstly, the paper briefly outlines the current situation and development process of domestic e-commerce and its service industry. It conducts an in-depth analysis and explanation on the definition, category, main mode, value chain, and development trend of e-commerce operation service industry. Then, taking Shanghai Baoshun as an example, the paper comprehensively analyzes the domestic e-commerce operation service providers, focusing on its mission, vision, positioning, business model, and competition, and identifies strategic issues. It compares the actual strategic content formulated by Shanghai Baoshun to illustrate the development strategies that domestic e-commerce operation service providers can choose. Finally, starting from the development strategy, differentiation strategy, and concentration strategy, the paper provides key pathways for domestic e-commerce operation service providers to implement their strategies. This paper aims to combine the actual operational situation of benchmark enterprises to demonstrate the development strategy and implementation path of domestic e-commerce operation service providers, hoping to provide practical guidance and inspire thinking for industry enterprises through research and practice. Keywords: e-commerce service industry, e-commerce operation service provider, Shanghai Baoshun, brand merchants, B2C.