"大数据时代下会计人员的挑战与策略研究 -- 以宝安药业连锁有限公司为例"。

With the advent of the big data era, accountants are facing unprecedented challenges and changes. In today's society, various forms of information are rapidly increasing, and a large amount of data is surrounding us. Data is becoming more integrated with human society, groups, and individuals on a deeper and more comprehensive level. Enterprises are leveraging big data for rapid development and building new business platforms, moving towards the international stage. As times change, financial professionals are also experiencing corresponding changes. Financial data comes from diverse sources, and there is a significant trend towards the transition from traditional accounting to management accounting, with characteristics such as real-time monitoring of accounting goals in the new era. In this context, many challenges encountered by accountants have become apparent. These challenges include a lack of knowledge, outdated data collection and processing capabilities, as well as a general lack of education among accountants. By carefully studying and analyzing these issues, using Shenzhen Baian Pharmaceutical Chain Co., Ltd. as a case study, this research aims to explore how finance needs to adapt to the new changes of the era and how these changes can be implemented. The goal is to assist finance professionals in timely growth and establishment in this new era, laying a solid theoretical foundation for the company to expand and strengthen. In conclusion, the big data era presents both challenges and opportunities for accountants. By embracing change, improving knowledge and skills, and adapting to new technologies and trends, accountants can effectively navigate the complexities of this new era and contribute to the success and growth of their organizations. Through continuous learning and adaptation, finance professionals can stay ahead of the curve and make valuable contributions in the age of big data.