"现代化您的EDW-数据湖：个性化之旅"

In the document "MODERNISE YOUR EDW – DATA LAKE.pdf", Charles Sevior, the CTO of the Emerging Technology Division at EMC Corporation, discusses the importance of modernizing enterprise data warehouses (EDW) through the implementation of a data lake. Sevior highlights that all organizations are on a journey towards personalization, emphasizing the need for effective data management and analysis in order to tailor products and services to individual customer needs. He explains that traditional EDWs are no longer sufficient in handling the large volumes and variety of data generated in today's digital world. Sevior introduces the concept of a data lake, which serves as a central repository for all types of data, structured and unstructured, enabling organizations to store and analyze data in a cost-effective and efficient manner. He outlines the benefits of a data lake, including improved data quality and accessibility, faster data processing, and the ability to scale as data volumes grow. Sevior also discusses the challenges organizations may face when implementing a data lake, such as data governance, security, and data integration. He provides guidance on how to overcome these challenges through the use of advanced data management tools and technologies. Overall, Sevior emphasizes the importance of modernizing EDWs through the implementation of a data lake in order to stay competitive in today's data-driven market. He encourages organizations to embrace new technologies and approaches to data management in order to achieve personalization and drive business success.