CRM系统基于PowerBuilder的设计与开发

pany, the development is influenced by various factors, especially for a company mainly engaged in sales business, the customer resources corresponding to each business gradually become the lifeline of the company's survival. How to handle these resources reasonably, effectively and quickly becomes a major core task for the enterprise. The research on Customer Resource Management (CRM) system is to meet the urgent need of companies for customer resource management. The design and development of the system is mainly based on the actual needs of the company, and the feasibility of the system implementation is analyzed. The system is rigorously designed and developed with the help of the powerful Microsoft Office Access database management system and the powerful database frontend development tool provided by PowerBuilder. The customer resource management system implements its corresponding functions through multiple functional modules. The system effectively integrates and manages massive data information, analyzes the valid information provided by the data, and provides it to the decision makers of the enterprise for reference, enabling them to make correct decisions and further promote the development of the enterprise. Keywords: Access database, PowerBuilder development tool, customer resource management 这个论文是关于基于PowerBuilder的客户资源管理系统的设计研究，针对公司企业对客户资源管理的迫切需求而进行的。系统通过多个功能模块实现其相应功能，将庞大的数据信息进行有效的整合管理，为企业的决策者提供有效信息以促进企业发展。