发展策略分析：我国假发产品在电子商务中的机遇与挑战

he development of the new economy on the internet. Wig products are gradually becoming popular among the public, and China's wig products are seizing the opportunity to open up their development path in e-commerce. This paper first introduces the relevant statements of wig products, such as the characteristics and classifications of wig products. It analyzes the current development status of wig products in China. Then, using the SWOT analysis method, it investigates the situation of wig products in e-commerce in China, and then researches the development strategy of wig products in the current market. Finally, on this basis, it puts forward relevant strategic suggestions that are conducive to the development of China's wig products in e-commerce. Keywords: wig products in China, e-commerce, SWOT analysis, development strategy Guangzhou University Matsuda College, 2016 graduation thesis (design)