"电子商务婚庆网站设计与推广研究：市场调查、建设方案与盈利策略"

Abstract The design concept of this website focuses on providing services for soon-to-be-married couples, including both material preparations and ideological guidance, as well as communication and consultation services for the couples and their friends and family. By integrating with the internet, we aim to create a wedding website that allows customers to place orders online, make payments, and create a webpage with engagement photos, introductions of the bride and groom, details of the wedding ceremony such as time and location, for the convenience of guests to inquire. The ultimate goal is to help customers organize a clear, systematic, and warm wedding ceremony. This dissertation systematically elaborates on the process of website development, from market research to design and implementation. It begins with an explanation of the market research on online wedding planning, discussing the reasons for choosing to provide online wedding services. The development and operational environment are then introduced, including technologies such as IIS, SQL Server, and web design tools. The website development plan is detailed, including technical specifications and column design. Some excerpts of source code from existing works are utilized in the implementation. Finally, the dissertation explains how to effectively promote and monetize the website. The conclusion includes a summary of the project and a list of references. Key words: market research; development plan; promotional strategy.