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华为国际化战略分析(DOC)
目录
摘要.........................................................................Ⅰ
引言.........................................................................Ⅰ
一、文献回顾.................................................................1
1.1 国际化理论基础........................................................1
1.2 国际企业战略管理理论..................................................1
1.3 国际化战略层面分析...................................................2
二、华为公司简介.............................................................3
2.1 华为公司介绍..........................................................3
2.2 华为发展历程..........................................................4
2.3 华为的愿景与使命......................................................6
三、华为公司国际化战略.......................................................7
3.1 华为国际化动因........................................................7
3.2 华为国际化过程........................................................8
四、华为国际化战略的 SWOT 分析................................................9
4.1 优势..................................................................9
4.2 劣势.................................................................10
4.3 机遇与挑战...........................................................10
五、华为公司国际化战略的困境与展望...........................................11
5.1 困境.................................................................11
5.2 展望.................................................................11
致谢........................................................................12
参考文献....................................................................12
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