6.1.2 实行差别定价..................................................................................................15
6.1.3 拓展网络营销渠道多样化 ..............................................................................15
6.1.4 加大宣传和促销力度 ......................................................................................16
6.1.5 坚持奶茶手工制作和技术创新 ......................................................................16
6.2 营销策略的保障措施 ..........................................................................................16
6.2.1 加强内部管理..................................................................................................16
6.2.2 建立健全激励机制 ..........................................................................................17
7 结论 ................................................................................................................17
参 考 文 献 ...................................................................................................18
致 谢 ..............................................................................................................19