"互联网金融营销新趋势-余额宝网络营销策略研究"

With the rapid popularization of computer technology worldwide, online marketing activities have also grown rapidly. Compared to traditional marketing methods, online marketing has undeniable advantages and will undoubtedly become the mainstream of marketing in the Internet finance industry in the new century. The marketing activities of China's Internet finance industry are facing huge challenges and opportunities under the impact of the wave of online marketing. Taking the marketing strategy of Yu'ebao as an example, this paper mainly elaborates on the meaning of online marketing and the characteristics of online marketing. Based on the analysis of the characteristics and problems of online marketing of Yu'ebao in China, it finds a suitable model for the development of Internet finance in China, focusing on the service strategy of online marketing as the entry point. It proposes to actively carry out online marketing while preventing the risks brought by online marketing and proposing solutions, so as to be prepared and anticipate the future. The paper deeply analyzes the current situation and problems of market marketing strategy development under the influence of Internet finance, and proposes a sustainable development premise for how to construct a positive impact of Internet finance market marketing strategy, leveraging the strategic position of Internet finance in rapid development and social development that cannot be ignored. On this basis, countermeasures to solve the problems are proposed. Keywords: Yu'ebao's online marketing; strategy analysis; information age.