"TikTok国际版商务品牌VI设计规范手册"

The "TikTok for Business Brand Guidelines" is a comprehensive document that outlines the visual standards and design specifications for the international version of the popular social media platform, TikTok. The guidelines are presented in the "大厂VI品牌视觉标准设计规范企业品牌手册.pdf" document, and cover various aspects such as typography, color, design toolkit, imagery, and more. In terms of typography, the guidelines specify the brand typefaces to be used, including Sofia Pro and its substitutes, as well as the typography system and headline treatment. It also provides instructions for localization and things to avoid in typography usage. The color section outlines the color palette for the brand, along with color rules and things to avoid in color application. The design toolkit section provides an overview of the tools available for creating visual content, including bubbles, rounded rectangles, patterns, and emphasis marks. It also includes guidelines for the application of these design elements and things to avoid in their usage. The imagery section covers guidelines for photography usage, ensuring that all visual content aligns with the brand's aesthetic and messaging. The document is a valuable resource for businesses and individuals looking to create content for TikTok for Business, as it ensures a cohesive and consistent visual identity across all platforms. Following the guidelines outlined in the document will help maintain the brand's integrity and professionalism, while also creating a memorable and engaging experience for the audience. Overall, the "TikTok for Business Brand Guidelines" document is an essential tool for anyone working with the TikTok for Business platform, providing clear and detailed instructions on how to create visually appealing and brand-aligned content. By following these guidelines, businesses can effectively leverage the power of TikTok for Business and connect with their target audience in a meaningful and impactful way.