"游戏兴起：消费者情绪研究及未来趋势调查"

The Rise of Gaming: Consumer Sentiment Study | Navigator In recent years, the gaming industry has seen a significant rise in popularity among consumers, with more people turning to video games for entertainment, escapism, self-expression, and socialization. According to a recent study on consumer sentiment, future games will likely compete with social networks as more gamers seek community belonging through online gaming platforms. The study found that 60% of consumers play games for escapism and entertainment purposes, but the role of video games has evolved beyond simple leisure activities. Many gamers now use gaming as a means of self-expression, socializing with others, and forming communities with like-minded individuals. This shift in consumer behavior has led to a diversification in gaming preferences, with Gen Z being more open to a variety of gaming genres compared to older generations like Boomers. Among the most played games are puzzles and trivia games, which are favored by Boomers. However, as the gaming landscape continues to evolve, future games may need to offer a more diverse range of experiences to appeal to the changing preferences of consumers. Brands looking to capitalize on the growing gaming market should consider the social and community aspects of gaming, as well as the need for self-expression and entertainment among gamers. Overall, the rise of gaming as a popular form of entertainment presents both challenges and opportunities for brands looking to connect with consumers. By understanding consumer sentiment towards gaming and recognizing the evolving role of video games in society, brands can better position themselves to engage with this growing and influential consumer base. As games continue to compete with social networks for consumer attention, brands must adapt their strategies to meet the changing needs and preferences of gamers in order to stay relevant in this dynamic and rapidly evolving industry.