利用AdSense AdWords和Google API盈利的谷歌广告工具详解

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《Google广告工具指南：AdSense与AdWords的赚钱策略及Google API应用》是一本英文版的PDF书籍，由Harold Davis和David Iwanow合著，于2009年出版，是Google Advertising Tools系列的第二版。该书详细探讨了如何有效地利用Google AdSense和AdWords平台进行在线广告盈利，并深入介绍了Google提供的API（应用程序接口）在广告管理和优化中的重要作用。书中首先涵盖了Google AdSense的基本概念，如广告展示原理、如何设置和管理广告账户、提高广告效果的策略以及如何通过关键词选择和广告定位来吸引高质量的流量。对于AdWords部分，读者可以了解到如何创建有效的广告文案，进行精准的关键词投放，以及如何使用Google AdWords的工具进行广告预算管理和效果跟踪。此外，书中还讲解了如何通过Google API进行高级操作，比如自动化广告管理、数据集成、报告分析以及实现更深度的数据挖掘。这包括了AdWords API，它允许开发者构建自定义应用，以获取实时的广告数据和进行自动化任务。同时，Google Analytics API也被提及，帮助用户整合广告数据，以便更好地理解用户行为和广告性能。在本书的后半部分，作者分享了实战案例和最佳实践，帮助读者理解如何将理论知识转化为实际操作，提升广告收益。此外，对于那些希望进一步扩展至移动广告和视频广告的读者，书中的相关内容也会有所涉及，以反映Google广告市场的不断演变。《Google Advertising Tools - Cashing in with AdSense AdWords, and the Google APIs》是一本实用的指南，不仅适合广告新手学习入门，也适合经验丰富的广告专业人士寻求提升和创新。无论是对Google广告生态系统的全面了解，还是希望掌握如何利用技术工具优化广告效果，这本书都是不可或缺的参考资料。

At the same time, the AdSense and AdWords programs have grown to include so many

features that they can seem downright intimidating to someone coming to the programs

for the first time. Don’t worry: I’ll help you host your first AdSense ads and launch your

first AdWords campaigns easily and without fuss. More advanced users will find the

explanations of many potentially confusing bells and whistles helpful.

By the way, Google is constantly improving the features and user interfaces of its ad-

vertising tools (as is true of many web-based applications). So, by the time you read

this book, the way these applications look may be a little different than they do here.

But don’t worry: the core functionality will not have changed, and you should be able

to use the directions in this book without any significant problems.

My focus in Google Advertising Tools is to help you run your business—whether it is

large or small—in a more profitable way though effective use of Google’s advertising

software.

Organization

This book is organized into three parts, with each part containing a number of chapters.

Taken as a whole, these parts cover the gamut of the Google advertising tools. However,

each part can be read as a self-contained unit, and each part is aimed at readers with

different needs.

• Part I, Making Money with a Website, Chapters 1 through 7, explains how to create

a successful website, how to create a marketing plan, how to drive traffic to a

website, the nuts and bolts of SEO, how to make money from a content-based

website, how to build a site that will get traffic, how to get your site noticed, and

the many ways to make money with advertising on your site.

• Part II, Cashing in with AdSense, Chapters 8 and 9, explains how to work with

Google’s AdSense, the premier contextual advertising program for content sites.

Participating in the AdSense program is probably one of the best ways to monetize

your site.

• Part III, Working with AdWords, Chapters 10 through 14, explains the nuts and

bolts, and metrics, of the Google AdWords program, a highly successful mecha-

nism that anybody with a valid credit card can use to place advertisements that

reach over 80 percent of users of the Internet. I’ve added chapters that cover how

to improve AdWords performance, AdWords tactics and strategies, and how to

monitor performance. A final chapter explains AdWords programs that go far be-

yond contextual text ads.

If you read all three parts, you will get a comprehensive picture of how advertising

works on the Web and how you can use the Google advertising programs to your

advantage.

xiv | Preface

Download at WoweBook.Com

Assumptions

This book does not explain HTML and will not tell you how to create or modify web-

sites. To put the concepts and software explained into practice, you need to have basic

knowledge of web fundamentals and skills, or you need to work with a webmaster who

does.

Part I, Making Money with a Website, and Part II, Cashing in with AdSense, are intended

for readers who have, or are interested in building, websites that can be used to make

money with advertising. To take advantage of this material, you will need to be able to

publish web pages and modify the HTML code of these pages; for example, to add

affiliate links and the code needed to display Google AdSense ad units on your pages.

You don’t need any technical skills to become an effective advertiser on the Web using

Google’s AdWords program, although great analytic business skills are a plus. So in a

sense, Part III, Working with AdWords, is the least geeky part of this book, although as

you’ll learn when you read Part III, advertising on the Web does have its own complex

discipline and metrics. If you want to take advantage of AdWords and Google Analytics

tracking features, you’ll need to be able to add JavaScript code to your HTML pages.

To profit from Part III, you need, of course, a service or product to advertise that makes

you money, but webmasters who are simply interested in monetizing the content of

their own sites, and not in advertising per se, will gain from an understanding of “how

the other half lives.” An interesting idea to explore is whether you can profitably drive

traffic to your site using AdWords and make more revenue from AdSense and other

programs than it costs you to get the traffic.

Many people who are interested in business and the Internet should regard the parts

of this book holistically: no matter what part of Internet advertising is most crucial to

you, your understanding will be improved with knowledge of the full life cycle of

planning, driving traffic, implementing SEO, and hosting and creating ads.

About the Examples

Various fragments of HTML and code are presented in this book, such as the short

JavaScript code snippets used to display Google AdSense ad units on your web pages.

Except for the material in Chapter 4, Nuts and Bolts of SEO, you won’t need to work

with this code beyond copying and pasting the snippet that Google provides for you.

Using Code Examples

This book is here to help you get your job done. In general, you may use the code in

this book in your programs and documentation. You do not need to contact us for

permission unless you’re reproducing a significant portion of the code. For example,

writing a program that uses several chunks of code from this book does not require

Preface | xv

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