3
The shift from print to electronic will change the nature of the book itself.
Many books will be shorter. They’ll be more timely and culturally relevant. They’ll be
more colorfully and engagingly written. And they’ll go after young readers like
nothing before.
As in Japan, this will spark a new cultural phenomenon of young people, will
be revealed as false. Young people today read more, and write a lot more, than any
generation in history. To date, they’ve been unexcited about books magazines and
newspapers because they grew up with social networking and social media. Once
books are electronic, relevant an social, too, they’ll start reading and writing books
like crazy.
6.The decline of the newspaper industry.
And, finally, the newspaper industry is dying. The old method of physically
delivering blog entries on dead tree pulp is out-of-date. It’s very simple. Newspapers
that embrace e-books will survive. Those that don’t, won’t.
If you’d like to get a stark view of the relative economics of electronic vs.
paper newspapers, check out a blog post on the Silicon Valley Insider . The blog did
the math and determined that the New York Times could buy every single subscriber
an Amazon Kindle e-book reader, and it would still cost them half as much as it will
cost them to send paper newspapers for just one year.
After decades of false starts, the e-book revolution is finally upon us. By this
time next year, e-books will be totally mainstream.
注意：此部分试题请在 答题卡 1 上作答。
1. Who is going to supply s new version of Kindle reader?
A) eBay. B) Google. C) Amazon.com. D) American Online
2.How many iPods did Apple sell in its first year?
A) About 1.5 million. B) About 1.4 million.
C) About 500,000. D) About 400,000.
3.What is the price of an Amazon Kindle?
A) It is free of charge from the third year of use.
B) It costs an amount od money of 20 or 30 books.
C) It is the cheapest version of e-books.
D) It offers a free trial as long as three months.
4.A newspaper published on paper becomes wasteful out of concern about_____.
A) environmental protection B) economic development
C) readers’ convenience D) marketing strategy
5.How is the book publishing industry developing at present?
A) It is in a backward state.
B) It is a profitable business.
C)It moves at the speed of light.
D)It develops in an abnormal direction.
6.In the self-publishing industry, the marketing of a book is done by_____.
A) the editor B) the author C) an advertiser D) a literary agent
7.Nowadays, blogs are regarded as______.
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